What is a digital native?
“A digital native is essentially anyone who was born and raised in a household where there was always a computer.”—Mitch Joel
Anyone who has grown up with digital technology, rather than adopting it later: digital cameras, MP3 players, mobile phones …
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Harebrained Ideas
AI in Publishing: What story do the numbers tell?
Two industry studies this month have reinforced how I’m thinking about AI in publishing. The first is coverage from the IPG Autumn Conference in the UK, including new research from...
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Summer 2026 Reading Guide for Book Marketing: Search, Social, AI, and Word of Mouth
Summer is underway and I’m writing this from Boxcar HQ, which is currently a deck chair with a view. What bliss. I have had four days of downtime, which means...
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AI & Automation: Where to Start
In our Spring 2026 Boxcar Marketing AI in Publishing & Marketing survey, we asked: “If you could instantly get better at one thing using AI in your role, what would...
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Google Search Changed: The Good, the Bad, and the Ugly of AI Search
First: The Bad and the Ugly On May 20 Google announced its hostile takeover of the web. I’m not joking. It was presented as 100 amazing innovation announcements, but publishers, media,...
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How to Track AI Traffic in GA4: A 1-Minute Marketing Tip
The 1-Minute Marketing tip “How to See AI Traffic in GA4” explains how to track website traffic from AI tools and assistants using GA4 custom channel groupings. The process involves...
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AI Use in Publishing & Marketing: What 24 Practitioners Told Us
Over the past few weeks, I ran a short survey on AI use among marketing and sales professionals in publishing, arts, and education. The respondents were Boxcar Marketing subscribers and...
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