What is a digital native?
“A digital native is essentially anyone who was born and raised in a household where there was always a computer.”—Mitch Joel
Anyone who has grown up with digital technology, rather than adopting it later: digital cameras, MP3 players, mobile phones …
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Harebrained Ideas
Ways to Support Author Marketing
The Big 5 have robust author portals and training ecosystems. Most small- and mid-sized presses don’t. So what’s the lightweight, effective version? How to Build Author Momentum (Not One-off Moments)...
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Becoming Founding Member #145 of BC + AI Ecosystem Association feels both timely and necessary. AI is already reshaping how cultural work is discovered, produced, distributed, and valued. AI raises...
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Measuring the Impact of Publicity
Publicity updates are rich in detail —but it’s difficult to map that activity to your sales data If you work at a small or mid-sized publishing house, this probably sounds...
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Year-End Review Framework for Publishers
How to assess your press-level marketing and the performance of your titles—without drowning in data. Publishing moves fast, and book marketing moves even faster. New frontlist, seasonal deadlines, metadata refreshes,...
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Year-End Review Template for Agencies & Consultants
Twice a year I like to do a little business review in order to see if I’m on track to reach my business goals. A few people have asked me...
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Your Holiday Playbook Is Outdated
5 Ways to Win Book Sales in the Age of AI Search For many book publishers, the final months of the year bring a familiar sense of anxiety. The holiday...
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