Facebook Pages aren’t a new feature, (although they keep changing the types of pages available), but when creating a Facebook Page it is difficult to know which type of page to choose. And Facebook doesn’t make this easy—once you’ve chosen a page type the only way to change is to delete the page and start again. To stop this from happening I explored the page types and the best, basic Facebook pages that I’ve found are these two:
- Local Business > Professional Service This page will give you fields for address, phone number, and hours (which you can leave blank), website URL and general info about the company. Default tabs include: Wall and Info.
- Brand, Product, Organization > Professional Service This page will give you fields for when the organization was founded, company overview, mission and products. Default tabs include: Wall, Info, Photos, Discussions.
New: Community Pages
Facebook introduced Community Pages in April for all of the unofficial pages that users have created in support of random topics or causes. If a page becomes popular enough, Facebook will give administration over to the Facebook community—like a wiki.
Community pages provide a space for fans to gather and express themselves while Pages can remain a space managed by brands.
You can create a community page here.
Crissy was Boxcar Marketing’s project manager from May 2009 to December 2012. She handled much of our day-to-day business, including working with clients directly on editorial calendars, weekly online activity plans, social media training and outreach opportunities. Crissy holds a Master of Publishing degree and before Boxcar Marketing, she worked at the Fraser Valley Regional Library where she specialized in the development and execution of promotional campaigns to drive traffic to regional library locations. Fun Facts Crissy has seen the sun rise on the Mekong River. She took Japanese in high school. She could beat adults at Memory when she was 5. Crissy loves wine and board games. Together when possible.
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