I read two great posts today that I’d like to share.

The first is from Build a Better Blog and the post is “Blog Mistakes You Don’t Want to Make”.

3 Mistakes and 1 Conclusion. I recommend anyone with a business blog read this post on how you can make the mistake of not setting goals, of not having control over your site and of not having metrics or understanding the metrics.

If you need help with metrics, the Underwire Newsletter from March has a post Tech 101: Reading Webstats The post is based on an earlier post by James about what is important and what is not, i.e., don’t measure “hits”.

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The second great post is from Guy Kawasaki’s blog, How to Change the World.  His post “The 120 Day Wonder: How to Evangelize a Blog” offers 10 tips on the mindset of blogging, the use of email addresses and links, and how to better evangelize your blog.

Both posts are about lessons learned the hard way. And both offer solid advice.

1) Blog Mistakes You Don’t Want to Make
2) How to Evangelize a Blog