We did a fun interview with Nicole Tomlinson for a story about Dancing Matt‘s internet video phenomena for the Vancouver Sun. Nicole did a really nice job of summarizing our chats and emails and the Dancing Matt phenomena.
And just in case you’re not one of the 15-million+ people who’ve watched one of Matt’s dancing videos, please let the one below load and enjoy 4 minutes of delight.
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Events & Other News
AI in Publishing: What story do the numbers tell?
Two industry studies this month have reinforced how I’m thinking about AI in publishing. The first is coverage from the IPG Autumn Conference in the UK, including new research from...
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Summer 2026 Reading Guide for Book Marketing: Search, Social, AI, and Word of Mouth
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AI & Automation: Where to Start
In our Spring 2026 Boxcar Marketing AI in Publishing & Marketing survey, we asked: “If you could instantly get better at one thing using AI in your role, what would...
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Google Search Changed: The Good, the Bad, and the Ugly of AI Search
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How to Track AI Traffic in GA4: A 1-Minute Marketing Tip
The 1-Minute Marketing tip “How to See AI Traffic in GA4” explains how to track website traffic from AI tools and assistants using GA4 custom channel groupings. The process involves...
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AI Use in Publishing & Marketing: What 24 Practitioners Told Us
Over the past few weeks, I ran a short survey on AI use among marketing and sales professionals in publishing, arts, and education. The respondents were Boxcar Marketing subscribers and...
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