Book Recommendation: Blogging for Dummies, 2nd Edition
New to blogs? Check out Blogging for Dummies, 2nd Edition.
Susannah Gardner of Hop Studios and Shane Birley of Left Right Minds are the authors of Blogging for Dummies, 2nd Edition (published by Wiley).
Both are friends, but I would recommend this book regardless.
Susannah and Shane offer expert tips for new bloggers and bloggers looking for ideas and resources on improving their blog. The book includes explanations in plain English, quick information for techies and non-techies, tear-out cheat sheets and top 10 lists.
Blogging for Dummies, 2nd Edition is a great resource book for business and personal bloggers.
What’s the promise?
Discover how to create and maintain visitors to your blog, protect your privacy and your job, deal with spam and inappropriate comments, find your voice, and use your blog to promote your business.
Does it deliver?
Yes.
Summer 2026 Reading Guide for Book Marketing: Search, Social, AI, and Word of Mouth
Summer is underway and I’m writing this from Boxcar HQ, which is currently a deck chair with a view. What bliss. I have had four days of downtime, which means...
Read More
AI & Automation: Where to Start
In our Spring 2026 Boxcar Marketing AI in Publishing & Marketing survey, we asked: “If you could instantly get better at one thing using AI in your role, what would...
Read More
Google Search Changed: The Good, the Bad, and the Ugly of AI Search
First: The Bad and the Ugly On May 20 Google announced its hostile takeover of the web. I’m not joking. It was presented as 100 amazing innovation announcements, but publishers, media,...
Read More
How to Track AI Traffic in GA4: A 1-Minute Marketing Tip
The 1-Minute Marketing tip “How to See AI Traffic in GA4” explains how to track website traffic from AI tools and assistants using GA4 custom channel groupings. The process involves...
Read More
AI Use in Publishing & Marketing: What 24 Practitioners Told Us
Over the past few weeks, I ran a short survey on AI use among marketing and sales professionals in publishing, arts, and education. The respondents were Boxcar Marketing subscribers and...
Read More
How to See Which Pages Are Performing Best in GA4
If you want to know which pages are performing best in GA4, the answer is not just “the ones with the most pageviews.” A high-traffic page can still have weak...
Read More