Book Recommendation: Blogging for Dummies, 2nd Edition
New to blogs? Check out Blogging for Dummies, 2nd Edition.
Susannah Gardner of Hop Studios and Shane Birley of Left Right Minds are the authors of Blogging for Dummies, 2nd Edition (published by Wiley).
Both are friends, but I would recommend this book regardless.
Susannah and Shane offer expert tips for new bloggers and bloggers looking for ideas and resources on improving their blog. The book includes explanations in plain English, quick information for techies and non-techies, tear-out cheat sheets and top 10 lists.
Blogging for Dummies, 2nd Edition is a great resource book for business and personal bloggers.
What’s the promise?
Discover how to create and maintain visitors to your blog, protect your privacy and your job, deal with spam and inappropriate comments, find your voice, and use your blog to promote your business.
Does it deliver?
Yes.
How to See Which Pages Are Performing Best in GA4
If you want to know which pages are performing best in GA4, the answer is not just “the ones with the most pageviews.” A high-traffic page can still have weak...
Read More
How to Diagnose Search Traffic Loss (SEO & GEO)
The modern search landscape is undergoing a fundamental shift. For two decades, the relationship between search visibility and site traffic was linear: rank higher, get more clicks, which meant more...
Read More
Ways to Support Author Marketing
The Big 5 have robust author portals and training ecosystems. Most small- and mid-sized presses don’t. So what’s the lightweight, effective version? How to Build Author Momentum (Not One-off Moments)...
Read More
BC + AI Ecosystem
Becoming Founding Member #145 of BC + AI Ecosystem Association feels both timely and necessary. AI is already reshaping how cultural work is discovered, produced, distributed, and valued. AI raises...
Read More
Measuring the Impact of Publicity
Publicity updates are rich in detail —but it’s difficult to map that activity to your sales data If you work at a small or mid-sized publishing house, this probably sounds...
Read More
Year-End Review Framework for Publishers
How to assess your press-level marketing and the performance of your titles—without drowning in data. Publishing moves fast, and book marketing moves even faster. New frontlist, seasonal deadlines, metadata refreshes,...
Read More