10 Ways Non-Profits Can Use Blogs
Over at NetSquared Britt Bravo has a great article listing 10 ways non-profits can use blogs.
The common point of all 10 items on the list at once indicate a blog’s role as a clearing-house and collection-point for information among the various constituents involved in a non-profit. This is a great way of seeing a blog, but this strategy is certainly not limited to blog websites. An effective website, regardless of whether it includes a blog-type structure, offers a great opportunity to non-profits that need two-way communication with the world. And really, isn’t that all non-profits?
The article does a good job of orienting the strengths of blogging to the non-profit sector, and using the right language to describe the phenomena. I recommend it as a primer for those new to blogging and a refresher for those familiar with social software.
If you’re interested in learning more about how non-profits can use blogs to connect in the networked world, you’ll want to check out Word Power, a strategic blogging workshop coming May 17-21 to the Hollyhock Centre on beautiful Cortes Island. Local Vancouver blogger Rob Cottingham is wired into the event as his company, Social Signal, is presenting it.
I think I’m going to be in Toronto the days before (May 15 and 16) at the Mesh Conference, but if I was available I’d have loved to participate in Work Power.
Ways to Support Author Marketing
The Big 5 have robust author portals and training ecosystems. Most small- and mid-sized presses don’t. So what’s the lightweight, effective version? How to Build Author Momentum (Not One-off Moments)...
Read More
BC + AI Ecosystem
Becoming Founding Member #145 of BC + AI Ecosystem Association feels both timely and necessary. AI is already reshaping how cultural work is discovered, produced, distributed, and valued. AI raises...
Read More
Measuring the Impact of Publicity
Publicity updates are rich in detail —but it’s difficult to map that activity to your sales data If you work at a small or mid-sized publishing house, this probably sounds...
Read More
Year-End Review Framework for Publishers
How to assess your press-level marketing and the performance of your titles—without drowning in data. Publishing moves fast, and book marketing moves even faster. New frontlist, seasonal deadlines, metadata refreshes,...
Read More
Year-End Review Template for Agencies & Consultants
Twice a year I like to do a little business review in order to see if I’m on track to reach my business goals. A few people have asked me...
Read More
Your Holiday Playbook Is Outdated
5 Ways to Win Book Sales in the Age of AI Search For many book publishers, the final months of the year bring a familiar sense of anxiety. The holiday...
Read More