Blog / Free Advice and Other Musings

10 Tips for Getting Results from Social Media

Jan 13, 2011 – Crissy Campbell / Social Media Marketing
Screen shot 2011 01 12 at 4.06 .53 PM thumb

Right Course Magazine, Business in Vancouver’s magazine on executive training and professional development, just published an article written by Boxcar Marketing titled “Class (Inter)actions: Top tips for getting results from social media.”

The article is great for marketing professionals, business owners and employers who are looking to incorporate social media marketing into their existing marketing mix or improve upon existing online marketing initiatives. Learn how to develop a social media strategy, monitor progress, optimize campaigns, and measure success (return on investment).

Boxcar Marketing’s 10 top tips for getting results from social media include:

  1. Define your goals
  2. Listen to your customers
  3. Draft a simple social media policy
  4. Start conversations
  5. Humanize your company
  6. Establish your identity
  7. Know your customers
  8. Reward true fans
  9. Acknowledge screw-ups
  10. Integrate online and offline

For a closer look at getting results from social media, read the full article in Right Course on page 21.
Download Right Course Magazine 2011 [PDF].

Read more about: Social Media Marketing

Crissy Campbell

Crissy was Boxcar Marketing’s project manager from May 2009 to December 2012. She handled much of our day-to-day business, including working with clients directly on editorial calendars, weekly online activity plans, social media training and outreach opportunities. Crissy holds a Master of Publishing degree and before Boxcar Marketing, she worked at the Fraser Valley Regional Library where she specialized in the development and execution of promotional campaigns to drive traffic to regional library locations. Fun Facts Crissy has seen the sun rise on the Mekong River. She took Japanese in high school. She could beat adults at Memory when she was 5. Crissy loves wine and board games. Together when possible.

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