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http://www.boxcarmarketing.com/blog/item/have-a-website-youre-in-the-media-business/ One of the most challenging things we have to help clients understand about the web can be summed up in the following statement: If you have a website you’re in the media business. True, it may be the micromedia business — small audience, small content archives and no advertisers. But you’re in the media business nonetheless. You communicate through media. And so media-business practices, guidelines and lessons need to apply. Today I discovered I have good company saying it. John Battelle, author of The Search writes: Today, I’ll assert, no matter what business you think you’re in – be it making widgets or providing a service, you’re now in the media business, plain and simple. Those that recognize this shift will succeed, those that ignore it will atrophy and eventually become irrelevant. Now, what do I mean by the media business? Well, let’s start where all good businesses start: with the customer. Your customer’s media habits have changed dramatically in the past ten years. More likely than not, your customers spend nearly 15 hours a week online – it’s where they play, communicate, interact with services, and shop and research major purchases. In short, your customer has developed a major new media habit. The question is: Has your business? If you want to understand more about how the web affects your business (and your website) please read: you’re in the media business now. And if you like it, part two lives here: The Successful Business Owner Is a Great Conversationalist. http://www.boxcarmarketing.com/155/