Lab with Leo #132

10 Email Marketing Tips

Lab with Leo episode 132 — Monique Trottier explains her top 5 email marketing tips.

Vancouver League of Drupalers

6 Email Mistakes to Avoid

Vancouver League of Drupalers — Monique Trottier warns of 6 email marketing mistakes.

"In one week since we launched our new website, we had 3 highly qualified leads come in from the site"

—Craig Dunn, policy director

According to a joint study by Nielsen and Facebook, while exposure to a Facebook homepage ad increased ad recall by 10%, those users exposed to both the paid ad and the organic impression - newsfeed stories sent to friends of users who engage with a brand - remembered the ad at 3x the rate of those just exposed to the paid homepage ad.
(Source: Advertising Effectiveness: Understanding the Value of a Social Media Impression)