Lab with Leo #132

10 Email Marketing Tips

Lab with Leo episode 132 — Monique Trottier explains her top 5 email marketing tips.

Vancouver League of Drupalers

6 Email Mistakes to Avoid

Vancouver League of Drupalers — Monique Trottier warns of 6 email marketing mistakes.

You guys absolutely rock! I can't believe how great our site looks. I keep going back to look at it. Gawd, I love it."

—Liesl Jauk, Executive Director, BC Book Prizes

According to a joint study by Nielsen and Facebook, while exposure to a Facebook homepage ad increased ad recall by 10%, those users exposed to both the paid ad and the organic impression - newsfeed stories sent to friends of users who engage with a brand - remembered the ad at 3x the rate of those just exposed to the paid homepage ad.
(Source: Advertising Effectiveness: Understanding the Value of a Social Media Impression)