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http://www.boxcarmarketing.com/blog/item/book-discovery-and-sales-patterns/ The iPad launched in Canada two weeks ago now and we’re waiting to see what impact it will have on book sales and the publishing industry as a whole. While it’s still too early to get concrete data (in Canada few books have even been licensed to the iBookstore) some early stats are exciting. Wired magazine released the numbers for their iPad app, stating that they sold 24,000 copies of the app within the first 24 hours it was available. At $5 per app, this means that Wired earned $120,000 for their app in just one day. On the book front, according to Stephen Windwalker, ebooks represented 30% of all first week sales for Steig Larsson’s The Girl Who Kicked the Hornets Nest. He states: By comparison, published reports of the total ebook sell-through for Dan Brown’s The Lost Symbol last year put it at less than 10 percent of the title’s overall sales, despite the fact that ebook sales outperformed hardcover sales on the Amazon.com website for several weeks. While it’s very possible that these numbers simply represent early excitement over a new technology, they do show the initial impact that the iPad is having on industry sales. While it’s still too early to tell what realistic sales numbers will look like, statistics show that reading and book buying behaviours have been changing for the last few years. Here are some of the changes over the last 5 years to how the internet has affected book discovery and sales. Source of Book Purchases Taking data from Turner-Riggs’ The Book Retail Sector in Canada,  Charlotte Abbott’s post The New Book Buying Realities, and InsideBookPublishing.com’s post Book Market in 2009 (which refers to BookSeller.com numbers), we see these changes in book buying behaviours: