Event Date

Location

Tuesday December 20th at 6:00pm

Ceilis Irish Pub
670 Smithe Street , Vancouver, BC

Click here to register

Description

Monique Sherrett is speaking at SEMPO Canada Vancouver’s last meetup of 2011, Contribution and Commitment: Building Search Evangelists through User Centricity. Monique’s presentation will explore the role of a generalist in a world of specialists, in particular where the crossroads and touchpoints are in our shared relationship with a client.

From SEMPO Vancouver’s meetup page:

There’s no substitute for the depth of expertise a search specialist brings to an organization, but there is a secret talent to understanding a generalist’s perspective on marketing budgets, timelines and reporting.

The presentation will look at the polite struggle for control that exists in all generalist-specialist relationships and how, as specialists, we can:

Help the unaware understand the genius of our complex ideas
Inspire the interested to commit to a plan and budget
Reassure those who’ve agreed to integrate search marketing that their money is being wisely spent, and
Convert allies in an organization into search evangelists

As the profession of Search Marketer continues to evolve, the principles of user centricity that we bring to our search campaigns can also be used to manage client/manager relationships. Step behind the curtain to see how marketing generalists think about search and what you can do about it.

For more information, visit SEMPO Vancouver’s meetup page.

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