SEO & Analytics for Site Design

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About the Event

SEMPO Canada Vancouver’s first meetup of 2012 is titled, Measure Twice, Cut Once: SEO and Analytics Guidelines for Site Design. Presented by Guacira Naves, owner of The Online Strategy House, this will be a helpful session for anyone planning a site design or redesign this year.

From SEMPO Vancouver’s meetup page:

Designing a new site or revamping an existing one can both present SEO practitioners with fantastic opportunities to initiate optimization at the best possible time: during the planning stage.

When consulting on the development of a new site, there are myriad guidelines that must be top of mind during the conception phase. If a site redesign is what you’re involved with, you must watch out for several critical issues to ensure that search engine visibility is preserved.

Attend this presentation and gain a comprehensive view of procedures that will benefit you in both scenarios. In addition, see how analytics can be your ally in these situation, and how trends in Web design are influencing search engine visibility.

For more information, visit SEMPO Vancouver’s meetup page.

SEMPO Meetup: Building Search Evangelists through User Centricity

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About the Event

Monique Sherrett is speaking at SEMPO Canada Vancouver’s last meetup of 2011, Contribution and Commitment: Building Search Evangelists through User Centricity. Monique’s presentation will explore the role of a generalist in a world of specialists, in particular where the crossroads and touchpoints are in our shared relationship with a client.

From SEMPO Vancouver’s meetup page:

There’s no substitute for the depth of expertise a search specialist brings to an organization, but there is a secret talent to understanding a generalist’s perspective on marketing budgets, timelines and reporting.

The presentation will look at the polite struggle for control that exists in all generalist-specialist relationships and how, as specialists, we can:

Help the unaware understand the genius of our complex ideas
Inspire the interested to commit to a plan and budget
Reassure those who’ve agreed to integrate search marketing that their money is being wisely spent, and
Convert allies in an organization into search evangelists

As the profession of Search Marketer continues to evolve, the principles of user centricity that we bring to our search campaigns can also be used to manage client/manager relationships. Step behind the curtain to see how marketing generalists think about search and what you can do about it.

For more information, visit SEMPO Vancouver’s meetup page.

IMC Vancouver

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About the Event

This year’s theme for IMC Vancouver is “Managing the Digital Marketing Eco-System.” According to the website, sessions will be focused on:

Content, Community, Campaigns and Insights:

• Content Strategy: Email, Video, Website Content, SEO
• Community Strategy: Social Media Management and Participation
• Campaigns: Paid Search, Display, Social and Mobile
• Performance Strategy: Digital Marketing KPI and Conversion Optimization
• Insights: Voice of Customer, Analytics and User Experience

Cost:
A two-day pass is $895 if you register before July 30 and $995 if you register before Sept 9.
A one day pass is $495 if you register before July 30 and $595 if you register before Sept 9.

View the list of speakers.

Full Event Details

Page One Dominance

Event Date

About the Event

SEMPO’s webinar, Page One Dominance: How to Protect Your Brand Online, looks at methods to control the first page of results for branded terms, including some methods used by the biggest brands in the world to preserve their reputations. Discover the best profiles to create, methods to give them added brand relevance and how to track progress over time.

Cost: Free

Who Should Attend: VPs, Directors and Managers of Online Marketing, PPC or SEO managers, Web site managers, Owner/operators of online businesses

Space is limited. Register here.

Google Engage Vancouver

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About the Event

The official launch of Google Engage Canada is happening in Vancouver on August 16th. From the webpage:

Google Engage is a new partner program for web professionals who want to help their clients do more with Google AdWords. The program provides training, tools and client incentives to help you succeed with Google advertising products.

We’re excited to announce that Google Engage will be hosting kick-off events in Vancouver and Toronto this August! Join us for an inspiring day of exciting Google product demos, AdWords workshops, and an exclusive keynote by Chris O’Neill, Director of Google Canada.

RSVP to the event by August 1, 2011.

The official launch of Google Engage is also happening in Toronto.
View the Toronto event.

Google Engage Toronto

Event Date

About the Event

The official launch of Google Engage Canada is happening in Toronto on August 9th. From the webpage:

Google Engage is a new partner program for web professionals who want to help their clients do more with Google AdWords. The program provides training, tools and client incentives to help you succeed with Google advertising products.

We’re excited to announce that Google Engage will be hosting kick-off events in Vancouver and Toronto this August! Join us for an inspiring day of exciting Google product demos, AdWords workshops, and an exclusive keynote by Chris O’Neill, Director of Google Canada.

RSVP to the event by August 1, 2011.

The official launch of Google Engage is also happening in Vancouver.
View the Vancouver event.

SEMPO Canada Search Summit

Event Date

About the Event

SEMPO Canada is hosting the first ever SEMPO Canada Search Summit in Vancouver on June 29th.

The SEMPO Canada Search Summit will explore successful strategies for Search Marketing, presented by both Google Canada and SEMPO Canada experts.

Date: June 29th 2011, 9:00am - 5:00pm.
Location: Empire Landmark Hotel, 1400 Robson Street, Vancouver, BC
Cost: $99 per ticket. Price also includes continental breakfast, buffet lunch and two coffee breaks.
SEMPO members can attend this event for free.

The summit will cover the latest in search, including:

• Advanced Search Formats
• Location Extensions
• Click to Call Ads
• Longer Ad Headlines
• Sitelinks

Register here.

Internet Marketing Conference Vancouver

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About the Event

September 21-23, 2010
Four Seasons Hotel Vancouver
791 West Georgia Street
Vancouver

Internet Marketing Conference (IMC) Vancouver is an annual event that covers everything you need to know to successfully do business online, including analytics, strategy, content, SEM, SEO, email marketing and social media. This year’s keynote speaker is Guy Kawasaki.

A full access ticket for all 3 days costs $1,295.00. You can also buy tickets for individual days.

From the IMC Vancouver website:

IMC Vancouver features world class sessions on how to create simple marketing in a creative way.

• Google started with one simple function: search.
• Twitter started out serving only one function and asking one simple question: What are you doing?
• YouTube had one and only purpose: sharing videos.  It shared an extraordinarily simple user interface.

Why is Apple the hottest company in our Industry in 2010? The success lies in their 30 year of work to simplify the experience for the users. Ipod, Iphone & now Ipad has one thing in common to the users: Easy to use.

Over three days, September 21st-22nd & 23rd we will teach you how to simplify content, getting easy traffic & use tools that is understood instantly in order to create Simple & Easy Marketing that is extremely effective.

Register here.

For details visit the IMC Vancouver website.

Connected Marketing Week

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About the Event

Launched by ClickZ, this is the first ever Connected Marketing Week, meant to bring a community of organizations and events together. It’s the umbrella for all marketing events that week, including SES San Francisco but will also feature cross channel events, including forums on email marketing campaigns, ad networks and exchanges, and an international marketing forum.

From the website:

In its inaugural launch, Connected Marketing Week has garnered industry wide excitement as the biggest voices in the most critical fields including search, social, and email have signed on with brands like SES, 140conf, the EEC, the IAB and more. Hosting more than 8000 attendees, and showcasing more than 200 sessions, with revered speakers from around the globe - connected marketing week will be a gathering of digital marketing intellectuals like no other. Now executives, business owners, programmers, designers, and marketers alike will gather to learn, network, and party with the industry in one place and time.

August 16 - 20, 2010
There are various priced tickets. An all access pass costs $2090 before Jul 30, 2010.
View ticket prices.
Register now.

SES San Jose 2009

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About the Event

McEnery Convention Ctr
150 West San Carlos St.
San Jose, CA
August 10 -14, 2009

A three-day pass for August 11 -13 costs $1995 - save $200 when you register before July 24.

Now in its 11th year, SES San Jose is organized and programmed by the SES Advisory Board and SearchEngineWatch.com, the leading authority on Search Engine Marketing (SEM). The conference will be packed with 70+ sessions covering PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization and usability, while offering high-level strategy, keynotes, an expo floor with 100+ companies to help you grow your business, networking events and more.

Search Marketing 101

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About the Event

Search marketing is one of the cheapest, most cost-effective ways to promote your company and drive qualified leads to your website. Find out how to use Search to help your business.

2 hour workshop on Search Marketing for Business
* Location: Workspace in Gastown, Vancouver
* Date & Time: April 11, 10 am to 12 pm
* Cost: $150