Content Management, Site Architecture & Website Redesign for Agriteam Canada

www.agriteam.ca

Summary

Based in Calgary, Alberta, Agriteam Canada was established in 1987 by Robert Francis, and has since conducted more than 170 projects worldwide in sectors including health and population; gender equality; education and education reform; agriculture and agribusiness; community development; governance and public sector reform; private sector development; legal and judicial reform; corporate social responsibility; and environment.

In 2008, Agriteam wanted to update their existing website to better communicate the fundamental strengths of their organization, showcase its values as well as its proven record of delivering successful and sustainable project management.

Client Quote

Challenge

Agriteam had an outdated website that did not appear in search engines and was confusing for users wishing to locate key information. The team needed to improve their online presence in search engines and raise the profile of their projects. In addition, Agriteam needed their website to showcase the types of projects they work on in collaboration with developing and transitional countries.

Approach

Our project partner, Kiley Turner of Turner-Riggs, worked with Agriteam employees to develop updated copy that concisely highlights Agriteam’s strengths in project development and management, as well as their emphasis on collaboration and teamwork. Boxcar Marketing updated the website’s information architecture so that key data was current, well presented and digestible. 

Results

The results are a refreshed design with easy-to-navigate content. Projects are well organized on the page and indexed in search engines. Overall Agriteam is very pleased with how easy it is to update their new website, which runs on an ExpressionEngine content managment system.

Completed on June 2008
Internet Marketing Strategy | Search Optimization | Web Site Design | International Development