OpenBook: Toronto External Online Marketing Review

Online marketing review and strategic planning for OpenBook Toronto

OpenBook: Toronto (OBT) is an online organization funded by the Organization of Book Publishers of Ontario (OBPO) dedicated to the promotion and awareness of Ontario’s books, authors and literary community. The OBPO commissioned Boxcar Marketing and Craig Riggs and Kiley Turner of Turner-Riggs to perform an independent business and marketing review of OpenBook.

Completed on August 2010
Internet Marketing Strategy | Publishing & Media | Full Project Details

Internet Marketing Strategy Sessions

Internet Marketing & Strategic Planning for Businesses

Boxcar Marketing offers full and half-day internet marketing strategy sessions. We typically look at your business’ current online activities, offer a review of best practices and help you create a strategic plan for driving traffic, increasing visibility and engaging with your keystakeholders.

Completed on January 2010
Internet Marketing Strategy | Strategic Planning Session | Publishing & Media | Full Project Details

Raincoast Books Website Redesign

Development of a content management system and website for Canadian book distributor, Raincoast Books.

Raincoast Books is an award-winning Canadian book distributor based in Vancouver, BC. As a fast, efficient and forward-thinking company, Raincoast needed a refreshed website design that allowed a non-technical team to manage content in an easy manner. The site needed to highlight client publishers while also providing book buyers, media, booksellers, librarians and the general public with book recommendations.

Completed on November 2009
Web Site Design | Publishing & Media | Full Project Details

BookCamp Vancouver: An Unconference Connecting Books and Technology

Organizer of BookCamp Vancouver

Boxcar Marketing, along with John Maxwell at SFU, Sean Cranbury of Books on the Radio, and the fine folks at BookNet Canada, organizes BookCamp Vancouver, an annual unconference that brings publishers, educators, community builders and the tech community together to explore the future of books and book-like technologies.

Completed on October 2009
Publishing & Media | Full Project Details

BC Book Prizes Website

Website redesign for BC Book Prizes

The BC Book Prizes, established in 1985, celebrate the achievements of British Columbia writers and publishers. The seven Prizes, plus The Lieutenant Governor’s Award for Literary Excellence, are presented annually at the Lieutenant Governor’s BC Book Prize Gala in April.

The BC Book Prizes Society needed a website re-design that would feature the vast extent of archived information on previous years’ prize winners and finalists. In addition, the Society wanted a website that would allow for greater interaction between finalists and BC communities.

Completed on March 2008
Internet Marketing Strategy | Web Site Design | Publishing & Media | Full Project Details

Online Book Promotion for Trading in Memories

Introduce Barbara Hodgson's book Trading in Memories to the online marketplace

Barbara Hodgson is a well-respected book designer, artist and author. Her fan base actively seeks out her titles, but she had a relatively limited online presence. Boxcar Marketing worked with her book publisher, Greystone Books (Douglas & McIntyre Publishing Group), to produce a web site that would promote Barbara Hodgson and her recent travel memoir, Trading in Memories.

Completed on December 2007
Internet Marketing Strategy | Web Site Design | Publishing & Media | Full Project Details