Projects: Online PR
Contest promotion for Think Independent
Think Independent, a national campaign organized by the Literary Press Group to promote independent booksellers, teamed up with Boxcar Marketing’s client 49th Shelf to offer Canadians a chance to win some of summer’s best new books.
Promotion for 49th Shelf's Read Local campaign
49th Shelf, an online community dedicated to celebrating and supporting Canadian-authored books, worked with Boxcar Marketing to encourage people to go local with their summer reading, with the 100-Mile Book Diet and 49th Shelf’s Read Local Map.
Online Marketing Campaign for the Rebranding of 49th Shelf
49th Shelf, an online community for Canadian books, operated in beta for 6 months as Canadian Bookshelf but wanted a new, unique name for its full public release.
Boxcar Marketing was hired to develop and execute a marketing strategy that would raise awareness of the new brand and drive traffic to the new site.