Projects: Online PR

Think Independent Contest Promotion

Contest promotion for Think Independent

Think Independent, a national campaign organized by the Literary Press Group to promote independent booksellers, teamed up with Boxcar Marketing’s client 49th Shelf to offer Canadians a chance to win some of summer’s best new books.

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Read Local Campaign Promotion

Promotion for 49th Shelf's Read Local campaign

49th Shelf, an online community dedicated to celebrating and supporting Canadian-authored books, worked with Boxcar Marketing to encourage people to go local with their summer reading, with the 100-Mile Book Diet and 49th Shelf’s Read Local Map.

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49th Shelf Rebranding Campaign

Online Marketing Campaign for the Rebranding of 49th Shelf

49th Shelf, an online community for Canadian books, operated in beta for 6 months as Canadian Bookshelf but wanted a new, unique name for its full public release.

Boxcar Marketing was hired to develop and execute a marketing strategy that would raise awareness of the new brand and drive traffic to the new site.

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