According to PQ Media’s Alternative Media Forecast: 2008-2012, “Spending on alternative media [i.e., new media or digital media] hit $73.43 billion in 2007, a 22% increase over the previous year, and will continue to grow.”
How much of your marketing budget goes towards promotion through new media?
(Source: Advertising Age, April 30, 2008)
Posted by Rachael Ashe. April 30, 2008.