In September 2007, a San Francisco start-up called Get Satisfaction launched a site for customer service complaints and company responses. Since September 2007, people have posted complaints or comments regarding 2,000 companies, and 40 percent of the companies have answered. Only 40% responded. Why? I bet it’s because most companies do not track what is being said about them online. They have no idea that people are posting negative things about their products or service. (Source: The New York Times)

Are you thinking about online PR and reputation management?

Do you know what people are saying about you?