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In 2007, Google commissioned a research study that showed newspaper readers respond to print ads by going online. Of note is that 56% of the target market researched or purchased at least one product after seeing it in their paper. The numbers also show that of the 67% of respondents who researched online, 47% started with the product’s website and 31% actually began their research by using a search engine. If someone searched your product name or generic product name, does you website come up on the first page of results?
(Source: Google: Research Study Illustrates How Newspaper Drives Online Behavior)
Posted by Monique Trottier. August 19, 2008. Internet Marketing Strategy | Search Optimization
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About Boxcar Marketing
Vancouver internet marketing strategists James Sherrett and Monique Trottier are experts in online marketing strategy. Talk to us about internet marketing, web design, search marketing
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