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B2C Companies That Blog Generate 88% More Leads a Month

Need another reason to have a corporate blog? B2C companies that blog generate 88% more leads per month than those who do not. B2B companies that blog generate 67% more leads per month than those who don’t blog. (Source: HubSpot)

Posted by Crissy Campbell. December 22, 2011. Social Media | Permalink

Companies That Blog Have 434% More Indexed Pages

Why have a company blog? Companies that blog have 434% more indexed pages in search engines and 97% more inbound links. Companies that blog also have 55% more website visitors. (Source: HubSpot)

Posted by Crissy Campbell. December 22, 2011. Search Marketing | Social Media | Permalink

46% of Daily Internet Searches Are For Products & Services

57% of internet users search the web every day and 46% of daily searches are for information on products or services. In addition, 20% of monthly Google searches are for local businesses. Search marketing and Google Places for Business, are important elements in the marketing mix. (Source: HubSpot)

Posted by Crissy Campbell. December 22, 2011. Search Marketing | Permalink

75% Of Marketers Plan To Include Mobile In Their Budgets

In 2012, 75% of marketers plan to include mobile in their budgets. This is a smart move, as it’s predicted that by 2013, over 60 million North Americans will use smart phones. This means that finding new ways to interact with consumers on their phones will become more important to marketing. (Source: 6S Marketing)

Posted by Crissy Campbell. December 22, 2011. Internet Marketing Strategy | Permalink

Consumers Check Email, Search and Research Products Online

35% of today’s consumers spend 3 hours or more online per day. The activities they do the most are: check email (94%), search (87%) and research products (78%). This means that email and search should play an important role in your online marketing strategy. (Source: 6S Marketing)

Posted by Crissy Campbell. December 22, 2011. Internet Marketing Strategy | Permalink

CMOs Focus On Social Media and User-Generated Content

Social media is now an essential element to executive marketing strategies. By the end of 2010, 90% of CMOs said that they’re participating in 3 or more social media activities. In 2011, 93% of CMOs plan on using some form of user-generated content to help make product and service decisions. The most popular forms of user-generated content used in 2010 include customer stories (59%), product suggestions or ideas (54%), polling (49%), and customer reviews (47%). (Source: Bazaarvoice)

Posted by Crissy Campbell. March 14, 2011. Internet Marketing Strategy | Permalink

Attitudes Towards Email Marketing Have Improved

Over the past few years, attitudes towards email marketing have improved. Consumers delete less messages without reading them—59% of consumers delete most email messages without reading them, down from 63% in 2008 and 73% in 2006. And consumers now integrate their personal email with promotional email—10% of consumers have a separate email account for receiving email marketing, down from 15% in 2008. (Source: MarketingProfs)

Posted by Crissy Campbell. March 14, 2011. Internet Marketing Strategy | Permalink

Gen-Ys Attitudes About Brands Shaped By Facebook

81% of affluent Gen-Y adults use Facebook every day. This is almost double the number who read newspaper content (45%) or watch TV (44%) daily. Over 1/2 say their attitudes about brands are shaped by Facebook. 54% of Gen-Ys have “liked” a brand on Facebook in the previous month, and 1/3 have shared brands with their network of friends. (Source: L2)

Posted by Crissy Campbell. March 14, 2011. Social Media | Permalink

B2B Marketers Most Active on Twitter See Better Success

In May 2010, 20% of B2B Marketers surveyed said that they could attribute direct sales revenue to Twitter. These marketers were found to be more active on Twitter and commit more time to using it to promote their own content and the work of others. In addition, frequent Twitter users report higher overall satisfaction levels, more followers, and higher overall spending on social media programs. Despite this data, 70% of B2B marketers say they spend less than 30 minutes on average a day managing their Twitter stream. (Source: B2B Online)

Posted by Crissy Campbell. June 17, 2010. Permalink

Majority of B2B Marketers Satisfied with ROI on Twitter

As of May 2010, 52% of B2B marketers say they are satisfied with their return on investment (ROI) in Twitter. Marketers that can attribute direct sales to Twitter are even happier. Those that credit direct revenue to Twitter, record a satisfaction level of 66%. (Source: B2B Online)

Posted by Crissy Campbell. June 17, 2010. Permalink

Consumers Exposed to an SMM Campaign More Likely to Click on Organic Links to a Site

Survey respondents who had been exposed to a brand’s social marketing campaign were 2.4 times more likely to click on organic links leading to an advertiser’s site than the average user seeing the paid search ad in isolation. (Source: Search and Social Media Report)

Posted by Crissy Campbell. May 3, 2010. Search Marketing | Social Media | Permalink

Social Media Users Are More Likely to Search with the Intention of Purchasing

Consumers who use social media are 1.7 times more likely to search with the intention of making a list of brands or products to consider purchasing compared to the average internet user. (Source: Search and Social Media Report)

Posted by Crissy Campbell. May 3, 2010. Search Marketing | Social Media | Permalink

Consumers Exposed to Social Media More Likely to Click on a Brand’s Paid Search Ad

There was a 50% click-through rate increase in paid search when consumers were exposed to influenced social media and paid search. This means that consumers exposed to social media activity are more likely to click on a brand’s paid search ad, compared with those exposed just to the brands’ paid search. (Source: Search and Social Media Report)

Posted by Crissy Campbell. May 3, 2010. Search Marketing | Social Media | Permalink

Social Media Exposure Increases Users’ Likelihood of Searching for a Product

Consumers exposed to a brand’s influenced social media are 2.8 times more likely to search for that brand’s products than people only exposed to paid search. This is proof that social media can lead to sales. (Source: Search and Social Media Report)

Posted by Crissy Campbell. May 3, 2010. Search Marketing | Social Media | Permalink

Consumers’ time spent on social media is up 82% from last year.

In December 2009, global consumers spent more than 5 1/2 hours on social networking sites, an 82% increase from the same time last year when users were spending just over three hours on social networking sites. 67% of these social media users visited Facebook during the month.
(Source: Nielsen Wire)

Posted by Crissy Campbell. April 20, 2010. Social Media | Permalink

Almost 3/4 of Internet users watch videos online.

72% of Internet users view videos online—amounting to 144 million people. This is a huge opportunity for marketers. And while online advertising fell overall in 2009, ad spend on online videos grew 41%.
(Source: Nielsen Wire)

Posted by Crissy Campbell. April 20, 2010. Social Media | Permalink

Paid Facebook ads are more valuable when they’re used with organic ads.

According to a joint study by Nielsen and Facebook, while exposure to a Facebook homepage ad increased ad recall by 10%, those users exposed to both the paid ad and the organic impression - newsfeed stories sent to friends of users who engage with a brand - remembered the ad at 3x the rate of those just exposed to the paid homepage ad.
(Source: Advertising Effectiveness: Understanding the Value of a Social Media Impression)

Posted by Crissy Campbell. April 20, 2010. Social Media | Permalink

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Why have a company blog? Companies that blog have 434% more indexed pages in search engines and 97% more inbound links. Companies that blog also have 55% more website visitors. (Source: HubSpot)

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