B2B Marketers Most Active on Twitter See Better Success

In May 2010, 20% of B2B Marketers surveyed said that they could attribute direct sales revenue to Twitter. These marketers were found to be more active on Twitter and commit more time to using it to promote their own content and the work of others. In addition, frequent Twitter users report higher overall satisfaction levels, more followers, and higher overall spending on social media programs. Despite this data, 70% of B2B marketers say they spend less than 30 minutes on average a day managing their Twitter stream. (Source: B2B Online)

Majority of B2B Marketers Satisfied with ROI on Twitter

As of May 2010, 52% of B2B marketers say they are satisfied with their return on investment (ROI) in Twitter. Marketers that can attribute direct sales to Twitter are even happier. Those that credit direct revenue to Twitter, record a satisfaction level of 66%. (Source: B2B Online)

Consumers Exposed to an SMM Campaign More Likely to Click on Organic Links to a Site

Survey respondents who had been exposed to a brand’s social marketing campaign were 2.4 times more likely to click on organic links leading to an advertiser’s site than the average user seeing the paid search ad in isolation. (Source: Search and Social Media Report)

Social Media Users Are More Likely to Search with the Intention of Purchasing

Consumers who use social media are 1.7 times more likely to search with the intention of making a list of brands or products to consider purchasing compared to the average internet user. (Source: Search and Social Media Report)

Consumers Exposed to Social Media More Likely to Click on a Brand’s Paid Search Ad

There was a 50% click-through rate increase in paid search when consumers were exposed to influenced social media and paid search. This means that consumers exposed to social media activity are more likely to click on a brand’s paid search ad, compared with those exposed just to the brands’ paid search. (Source: Search and Social Media Report)

Social Media Exposure Increases Users’ Likelihood of Searching for a Product

Consumers exposed to a brand’s influenced social media are 2.8 times more likely to search for that brand’s products than people only exposed to paid search. This is proof that social media can lead to sales. (Source: Search and Social Media Report)

Consumers’ time spent on social media is up 82% from last year.

In December 2009, global consumers spent more than 5 1/2 hours on social networking sites, an 82% increase from the same time last year when users were spending just over three hours on social networking sites. 67% of these social media users visited Facebook during the month.
(Source: Nielsen Wire)

Almost 3/4 of Internet users watch videos online.

72% of Internet users view videos online—amounting to 144 million people.  This is a huge opportunity for marketers. And while online advertising fell overall in 2009, ad spend on online videos grew 41%.
(Source: Nielsen Wire)

Paid Facebook ads are more valuable when they’re used with organic ads.

According to a joint study by Nielsen and Facebook, while exposure to a Facebook homepage ad increased ad recall by 10%, those users exposed to both the paid ad and the organic impression - newsfeed stories sent to friends of users who engage with a brand - remembered the ad at 3x the rate of those just exposed to the paid homepage ad.
(Source: Advertising Effectiveness: Understanding the Value of a Social Media Impression)

Older Consumers Use the Web to Research Products More Than Younger Consumers

42% of social media users who are 45 years and older are likely to use online channels to research products. This is significantly more than among younger users. Source: Social Media Reality Check

Facebook is the Most Popular Social Media Space for Consumers

Facebook is the most popular social media space for consumer social media users (77%), followed by YouTube (65%) and MySpace (20%). This influences the social networks you focus on. Source: Social Media Reality Check

Consumers are Using Social Media to Engage with Organizations

63% of consumers rely on social media to keep up-to-date on news and information; 40% are using it to engage with organizations. This has implications for your customer service strategy. Source: Social Media Reality Check

Social Media is More Credible Than Advertising

Save your advertising budget - 31% of users agree that social media is more credible than advertising. Source: Social Media Reality Check

61% of Users Turn to Social Media When Researching Purchases

61% of social media users turn to social media when researching purchases. Source: Social Media Reality Check

49% of Social Media Users Employ Social Media at Least Once a Day

Did you know that 49% of consumer social media users employ social media at least once a day? This has implications for how often you should be posting new content on social media sites.
Source: Social Media Reality Check

45% of Online Canadian Consumers Join Social Networks

Did you know that 45% of online Canadian consumers join social networks compared to 33% in the U.S.? This has implications for your Canadian marketing strategy and budget decisions. Source: Forrester.com

Majority of Canadians Used the Internet in 2007

94% of Canadians had access to the internet on their home computers during 2007.
88% had high-speed internet connections in 2007.

In BC internet use was among the highest in Canada, with 83% of people aged 16 and older in Victoria and 78% in Vancouver going online in 2007.

73% or 19.2 million Canadians aged 16 and older surfed the internet in 2007.

96% of Canadians aged 16-24 went online vs. 29% of Canadian seniors in 2007.

(Source: Adpages April 2009 quoting Statistics Canada, CTAM Canada, CRTC Broadcasting Policy Monitoring Report).

How Canadians Feel About Sharing Credit Card Info Online

The majority of NGen and Gen X feel safe about sharing and using credit card information; Boomers & Canadians 65+ are significantly less confident (only 46% of Boomers, 39% of 65+ feel safe).

(Source: Delvinia Interactive)