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Tuesday, September 04, 2007
Marketing Tip: Don’t Be a More-on
GrokDotCom is lobbying for website copywriters to stop being More-ons.
“More-on” refers to hyperlinks that we write for our site, things like “Read more ...” or “Click here”.
Which is more persuasive?
A. Steve found an investment secret that changed his life. Read More
B. Steve found an investment secret that changed his life. See how Steve doubled his income in one year.
I admit that B sounds more persuasive, but I also wonder about space constraints and how to provide short links that include an imperative + benefit as suggested by Grok. Regardless, I think considering these links more carefully is a good thing.
Posted by Monique Trottier | Tell a Friend
Filed under: • Services • Underwire Newsletter • Online Marketing Tips | Permalink
Filed under: • Services • Underwire Newsletter • Online Marketing Tips | Permalink
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Comments
Good point Monique. Perhaps a happy medium would be:
“Steve found an [investment secret] that changed his life.”
Yes, I like your shorter version, which still has an enticement.
Kiley Turner has a blog post about Knock Out Verbs that is a good companion piece to this discussion.
Enhance your prose with dynamic verbs.
Very interesting. I will think about this from now on.
That’s a nice tips.
Titling is one of the often neglected side of web marketing.
A short bland title would have few visitors.
In some ways title or links can also considered as an one line ads
It’s surely ridiculous to see an ads only says ‘Read More’