Internet Marketing Conference Round-Up

Corey Rollins and I live blogged the Internet Marketing Conference (September 11 and 12) for TechVibes. Links to our posts are below:

General Interest

IMC: Keynote Address by Eric T. Peterson.
Author Eric T. Peterson says that if it is worth doing, it is worth doing analytically. Why web analytics is important and what it means to your business.

IMC: Social Media Marketing Success Stories.
Capulet Communications on 5 social media tools.

IMC: Best Tips and Conference Summary.
A quick review of key points from the conference.

IMC: Shannon Ryan on Engagement Marketing.
A really short post with 5 tips for engagement marketing.

IMC: Enterprise 2.0 by Jon Husband Wirearchy Network.
Why hierarchy does not work in a wired world.

How-To

IMC: Usability Testing Without the Lab Coats by Andre Charland from Nitobi.
3 tips for usability testing.

IMC: Engage Community With Your Brand by William Azaroff of Vancity.
Excellent case study on how Vancity Credit Union used social media to create an online community.

IMC: Expert Panel Tips on Writing for the Web.
Monique and an expert panel talk about writing copy for landing pages, email newsletters, multilingual sites and more.

Search Marketing

IMC: HubSpot Website Grader.
A quick measurement of how well your website performs from a search and social media perspective. Test your own site.

IMC: Search Optimization Panel.
An expert panel on search optimization. What makes them tick and ticked about SEO practices.

IMC: Tool Demo on SEO Browser.
Really short post on SEO-Browser.com. Know what a search engine sees when it comes to your site.

Measuring Success

IMC: Website Monetization.
Why defining goals, assigning value and measuring is worthwhile.

IMC: Monitoring Website Performance by Anil Batra of Zero Dash 1.
A great presentation by Anil on why people waste their time tracking statistics that are interesting and what they should be measuring.