Lab with Leo #132

10 Email Marketing Tips

Lab with Leo episode 132 — Monique Trottier explains her top 5 email marketing tips.

Vancouver League of Drupalers

6 Email Mistakes to Avoid

Vancouver League of Drupalers — Monique Trottier warns of 6 email marketing mistakes.

In 2007, Google commissioned a research study that showed newspaper readers respond to print ads by going online. Of note is that 56% of the target market researched or purchased at least one product after seeing it in their paper. The numbers also show that of the 67% of respondents who researched online, 47% started with the product’s website and 31% actually began their research by using a search engine. If someone searched your product name or generic product name, does you website come up on the first page of results?

(Source: Google: Research Study Illustrates How Newspaper Drives Online Behavior)