Could David Pogue use a Personal Technologist?

More from the TED blog, a video of NYTimes tech columnist David Pogue on the inanity of software complexity that does a good job of ridiculing some of the accepted practices of software.

Highlights include an impression of Steve Jobs singing ‘Don’t Cry for me Cupertino’ at the 17 minute mark, and a demonstration of voice-recognition software with macros for spoken shortcuts to frequent responses (think about that one for second - say a short word or two and whole sentences can appear).

I’m particularly receptive to Pogue’s message because it points well to a need for a personal technologist / personal technology advisor, a service I offer through Work Industries. Here’s the pitch:

Who Needs a Personal Technologist?

If any of these symptoms sound familiar, we recommend considering a session with a personal technologist.

• Overwhelmed by the flood of information?
• Anxious about what you don’t know?
• Frustrated by gadgets that don’t work?
• Keep meaning to figure how to get that thing to work properly, if only you had the time?
• Caught yourself saying, ‘It can’t be this hard to…’?
• Not even bothered to call a customer service line?

These are the reasons that drove us to start a service to deal with technical overload, the personal technologist.

Modeled on the personal financial advisor, the personal technologist navigates the muddied waters of technology to take the pain out of technology and make the gadgets work for you.

Take the first step to technological freedom and learn more about Work Industries’ personal technologist service.