Copy as Interface on the Web

One of the funny things about the web is that as rich media (images, flash, video and audio) has improved and grown in popularity, text has continued as the dominant media type.

The web is a wordy place. Word tells you what matters. Words tell you where to go, what to click and what to expect. Words matter. And writing and showing those words in the right ways matters most of all.

Videos are gaining in popularity, especially with the increase in built-in laptop video cameras. But here I am, still writing as my basic mode of communication.

So I flipped through a presentation called Copy as Interface with some interest. It’s embedded below for your review and consideration. It also features an awesome photo of Flickr co-founder Stuart Butterfield rocking an oversized cowboy hat on slide 32.

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Thanks to Brent Terrazas for the link.