Last night I presented to the SEMPO Vancouver meetup group on the different perspectives of generalists and specialists when it comes to Search Marketing.
In summary, marketing generalists are under a ton of pressure to understand and create effective marketing strategies that address the growth of marketing channels and device choices, on top of dealing with the explosion of marketing data and financial constraints. Search marketing specialists can play a key strategic role in answering business questions like “how should I allocate budget among each marketing channel,” “how can I get more leads,” and “what can I do to get more sales?” But specialists need to understand the social approach to winning support from generalists.
This presentation offers tips for Search Specialists looking to gain support from clients, managers, executives and other generalists.
The Vancouver Sun recently published an article by Sean Cranbury that highlights Monique Trottier’s presentation at BNC Technology Forum 2011. Tech Forum is an annual event that showcases experts and visionaries from the international publishing and bookselling scene. This year’s focus was on practical insights on the digital space and Monique presented on measuring the success of your online marketing campaigns.
Organized by BookNet’s Samantha Francis, the conference opened with keynote speaker Mitch Joel, President of Twist Image and author of Six Pixels of Separation.
In a summary of the day, the Vancouver Sun article mentions Monique’s presentation, titled “Beyond Fans and Followers, Measuring Your Online Marketing Campaigns.”
[Trottier] proceeded to demonstrate how tools like Google Analytics can be used to measure the success of online marketing campaigns.
The twitter hashtag #TechForum11 was tending at this time and many of the tweets that emerged from Monique’s session lauded her generous attention to detail.
Jack Illingworth, Executive Director of Literary Press Group Canada tweeted: “[Monique] has said more in 9 minutes that most do in an hour” while freelance editor Laura Godrey summed up the general mood by tweeting “@somisguided is totally #crushingit at #techforum11. I need to learn to use Google Analytics…”
It was the kind of presentation that seeks to be the example that others will follow in terms of commitment, content and practical value for the audience and it was arguably the best session of the day.
Thank you to Sean Cranbury for the very flattering representation of the session!
Right Course Magazine, Business in Vancouver’s magazine on executive training and professional development, just published an article written by Boxcar Marketing titled “Class (Inter)actions: Top tips for getting results from social media.”
The article is great for marketing professionals, business owners and employers who are looking to incorporate social media marketing into their existing marketing mix or improve upon existing online marketing initiatives. Learn how to develop a social media strategy, monitor progress, optimize campaigns, and measure success (return on investment).
Boxcar Marketing’s 10 top tips for getting results from social media include:
The article looks at how the web is changing the publishing industry and readers’ relationship to books. Vancouver, in particular, is playing a role in changing the Canadian publishing landscape with events like the Vancouver Book Club, the W2 Real Vancouver Writers’ & Culture Series and BookCamp Vancouver.
Monique, who the article states, “has played an instrumental role in the digital growth of Canada’s publishing industry” was interviewed for the article:
When Trottier started at Raincoast, she was one of only a handful of people in publishing who worked online.
“Even at that stage, it was clear that the hierarchy of conversation about books was collapsing,” Trottier told the Straight at a Kitsilano coffee shop.
Publishers—and only publishers—used to engage with media and booksellers, and then media and booksellers would communicate with retail buyers and the public. “The web has really collapsed that,” Trottier said. “The conversation happens between readers and between writers, and then directly between readers and writers and publishers.”
While social media allow publishers to listen more closely to their markets, Trottier acknowledges that they’re not the silver bullet that will save the industry. “Publishers are going to save themselves when they figure out what their new business model is,” she said.
Friday, October 8 was Vancouver’s 3rd Interesting event.
Interesting was founded in London, UK by Russell Davies and now has chapters around the world. Friend and former Vancouverite Brett Macfarlane founded the Vancouver chapter and kicked off the event this year in a pre-recorded statement from Uraguay. If that wasn’t interesting enough, the evening progressed through a series of 5- and 10-minute presentations on the jazz scene in Vancouver, yarn bombing, the coincidence problem, how to take (and throw) your first punch to the face, biodynamic farming, transgender identity, the sex trade in Vancouver, food sourcing, the beauty in the data of 50K camera-phone photos taken by one guy, third spaces such as the Museum of Vancouver, and the notes of spaces in music.
Interesting, unexpected, ordinary and extraordinary.
Jer Thorp was one of my favourite speakers from Interesting Vancouver 2009.
I also had the pleasure of speaking at last year’s event. Here’s part of my presentation on natural perfume, the brain and how our sense of scent works.
October 1, 2010, was the second BookCamp Vancouver and it was a great success! Thank you to Crissy Campbell, our behind-the-scenes project manager extraordinaire, and the members of the organizing committee: John Maxwell, Sean Cranbury and Cynara Geissler. A big thanks to Jo-Anne Ray for her knowledge of all things SFU and her ability to wrangle rooms, caterers, AV equipment and other necessities.
A huge, huge, huge thank you to the session moderators who took time out of their busy days to share their knowledge with us and conversation skills!
BookCamp’s free admission is made possible by the generous support of BookNet Canada, who sponsored our lunch and breaks, and SFU Canadian Centre for Studies in Publishing for providing us the location.
Thank you to the 250 participants who shared, collaborated and exchanged knowledge throughout the day. I was thrilled by the buzz and pleased by the ongoing conversations.
Many thanks also to the fine folks at Steamworks who accommodated our after party and opened up the additional bar area for us.
See how sad we were before getting pumpkin beer!
Posted by Monique Trottier | Email to a Friend | Of course, you should follow me on twitter here
The International Digital Media Arts Association Conference 2010 (iDMAa 2010) is happening November 4 - 6 at Emily Carr University. This year’s conference will focus on the subject of The Digital Narrative: Pushing scholarship, creativity and imagination.
Leading academics, professionals and artists will gather at Emily Carr University of Art and Design for the International Digital Media and Arts Association’s 8th annual conference to explore the world of digital technologies with a focus on the subject of The Digital Narrative. The conference will include workshops, keynote speakers, “extreme close-up” guest panels, paper presentations, networking, discussions, and social events as well as opportunities to explore Emily Carr’s state of the art facilities
New digital technologies and mediums are informing, challenging and reinventing our notions of narrative structures and storytelling. Non- linear, virtual, artificial, interactive, and cyber culture have become common terms and concepts when describing the emerging integration of science, art, and sociology. The Digital Narrative explores ideas of how storytelling and communication is influencing and influenced by new and emerging technologies.
Details:
November 4 - 6, 2010
Emily Carr University
If you register before October 20th, a member ticket costs $289, a non-member ticket costs $395 and a student ticket costs $89. See the list of speakers. Register here.
Posted by Crissy Campbell | Email to a Friend | Of course, you should follow me on twitter here
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