Blog & Free Advice: Work
Congratulations to Crissy Campbell
Boxcar Marketing's project manager extraordinaire is off on a new adventure as the Web Content Specialist for the Centre for Digital Media. She'll be writing and managing their website, blog and social media networks to promote the Master of Digital Media program and the Centre itself. Crissy has been a valuable part of the Boxcar Marketing team for 3 1/2 years so she will be sorely missed but we certainly wish her well in...
We’ve Moved to 7 East 7th Avenue
Thanks again for all the support after the office fire in our previous building. I’m happy to announced that we moved into our new office on Tuesday and have spent some time this week getting back up and running. There’s still a ton of things we need to replace like our office chairs, shelving, stationery and business cards, but we have some interim furniture and are well on our way. Here...
We’ve Moved to 7 East 7th Avenue
Thanks again for all the support after the office fire in our previous building. I’m happy to announced that we moved into our new office on Tuesday and have spent some time this week getting back up and running. There’s still a ton of things we need to replace like our office chairs, shelving, stationery and business cards, but we have some interim furniture and are well on our way. Here...
Yes We Had a Fire
There was a fire in our building last Thursday night and our beautiful space is ruined. We know that roofers were doing renovations all week and that the fire started Thursday night at 8 pm, but we don’t know yet if the roof work was related to the fire. Nobody was in the building at the time, which is very lucky, and Crissy and I both had our computers and monitors at home. The...
Books & Technology Roundup
Book publishers have been on our minds since our post on 25 Lessons Publishers Can Teach Startups. In particular because Digital Book World took place, then O’Reilly Tools of Change, plus the National Book Count data was released and our client Canadian Bookshelf announced today that Amazon.ca will be its lead sponsor for 2012 and they are rebranding as The 49th Shelf. Here’s the big news in books. Digital Book World Conference ...
Getting to +1: A Social Approach to Winning Support for Search Marketing
Last night I presented to the SEMPO Vancouver meetup group on the different perspectives of generalists and specialists when it comes to Search Marketing. In summary, marketing generalists are under a ton of pressure to understand and create effective marketing strategies that address the growth of marketing channels and device choices, on top of dealing with the explosion of marketing data and financial constraints. Search marketing specialists can play a key strategic role in answering...
Boxcar Marketing At BookNet Canada’s Tech Forum
The Vancouver Sun recently published an article by Sean Cranbury that highlights Monique Trottier’s presentation at BNC Technology Forum 2011. Tech Forum is an annual event that showcases experts and visionaries from the international publishing and bookselling scene. This year’s focus was on practical insights on the digital space and Monique presented on measuring the success of your online marketing campaigns. Organized by BookNet’s Samantha Francis, the conference opened with...
10 Tips for Getting Results from Social Media
Right Course Magazine, Business in Vancouver’s magazine on executive training and professional development, just published an article written by Boxcar Marketing titled “Class (Inter)actions: Top tips for getting results from social media.” The article is great for marketing professionals, business owners and employers who are looking to incorporate social media marketing into their existing marketing mix or improve upon existing online marketing initiatives. Learn how to develop a social media...
Georgia Straight: Vancouver book scene reshaped by online communities
On Monday the Georgia Straight posted an article on how Vancouver’s book scene is being reshaped by online communities. The article looks at how the web is changing the publishing industry and readers’ relationship to books. Vancouver, in particular, is playing a role in changing the Canadian publishing landscape with events like the Vancouver Book Club, the W2 Real Vancouver Writers’ & Culture Series and BookCamp Vancouver. Monique, who the article...
Interesting Vancouver 2010
Friday, October 8 was Vancouver’s 3rd Interesting event. Interesting was founded in London, UK by Russell Davies and now has chapters around the world. Friend and former Vancouverite Brett Macfarlane founded the Vancouver chapter and kicked off the event this year in a pre-recorded statement from Uraguay. If that wasn’t interesting enough, the evening progressed through a series of 5- and 10-minute presentations on the jazz scene in Vancouver, yarn bombing, the...