Blog & Free Advice: Underwire Newsletter
3 Overlooked Online Marketing Strategies
Spring is upon us, well, for those of us on the West Coast anyway. And it's time to talk about growth and transitions for the fiscal year. When it comes to core strategies for online marketing, many people get distracted by the new growth—apps like Vine or the next big thing, perhaps it's Google Glass? But if we focus on the old roots, the deep roots, of online marketing, then...
‘Tis the Season for Finding New Talent
Photo by Deb Mae Season’s Greetings! While you’re busy decking the halls and sprucing up the office for the new year, it’s also a great time of year to find new talent to add to your team. Here are 4 things to remember when hiring new employees. 1. Don’t use a junior person to run an interview. This is the first contact a potential employee has with your company....
Google Analytics for Publishers
Publishers of all sizes are working to the best of their abilities with limited resources. So, when it comes to Google Analytics, why waste time looking at data and reports that don’t provide actionable next steps? Instead focus on a few metrics that make sense for your business and identify marketing opportunties, shortcomings or visitor insights. Acquisition of Traffic to the Site Instead of looking at the total number of visits to your...
How to Find Your Audience on Twitter
Photo by Auntie P Whether you’re new to an industry or simply new to online marketing, it’s often difficult to find your target audience online. Understanding who your audience is and what they talk about is a key component in developing an effective online marketing strategy. Here are some tips for finding your audience on Twitter. 3 Ways to Find Your Target Audience on Twitter 1. Advanced Twitter Search
Go Back To School: 3 Marketing Checklists
Photo by velvettangerine For many, August means slower summer days and lighter workloads. That means now’s the time to brush up on your marketing and social media skills to prepare for the busy Fall season. Here are 3 marketing checklists that will help improve your marketing this Fall. 1. How to Set Up Google Analytics It’s important that Google Analytics is set up properly so that it’s accurately tracking visitor traffic and behaviour. Use...
How to Manage Social Media When You’d Rather Be at the Beach
Photo by Christopher Porter It’s summer. It’s hot. Most of us want to spend less time at work and more time enjoying the weather with family and friends. Managing social media can take up a lot of time in your day—but it doesn’t have to. Here’s how to manage social media in 35 minutes a day. How to Manage Social Media in 35 Minutes a Day Morning: 25...
How to Build a Social Media Audience
Building a social media audience is not an easy task. It takes dedicated time to find fans and followers and even more time to experiment with sharing the right types of content that will earn Likes, RTs and +1s. With social media, one size does not fit all. Every platform has different strengths and weaknesses and audience building tactics that work well on Facebook, for example, may not work on Twitter, and vice versa. Below...
10 Tips For Using Facebook Timeline For Business
Facebook’s Timeline for Pages launched March 30th. If you’re just catching up, here are tips for setting up, managing and measuring success on Facebook Timeline. Setting Up Facebook Timeline for Business 1. Timeline for Brands offers great opportunities to tell your corporate story. 4 things you need to know to transition your Facebook page to the new Facebook Timeline. 2. Know the Timeline cover image rules and sizes. 3. The new Timeline Apps allow for...
Using Custom Reports in Google Analytics to Inform Marketing Decisions
Measuring the value of your marketing efforts is a constant struggle for businesses because there are so many factors that indirectly affect sales. On top of that, online marketing can drive offline sales and offline marketing can drive online sales. All of these factors make it difficult to really know what is influencing a sale. That said, Goals and Custom Reports in Google Analytics can give you insights into the two things that the people...
5 Blog Redesign Mistakes That Kill SEO
Make sure your web design doesn't paint you into an SEO corner! Please check out our guest post today on Wordstream.com about web design and SEO: 5 Blog Redesign Mistakes That Kill SEO. In the post, we outline 5 common web design mistakes that kill search engine optimization and why teamwork among SEOs, web designers, marketers and developers is critical during a blog redesign process. Here are 5 design mistakes to avoid: 1. High-traffic pages are removed...