Internet Marketing + Digital Business Strategy

Blog & Free Advice

Universal Analytics Upgrade Instructions

Tuesday, December 9, 2014 | Posted by to Google Analytics

Instructions for website developers, programmers or IT for upgrading from Google Analytics to Universal Analytics.  Dear <insert name>, We at <publisher name> would like to upgrade to Universal Analytics, which offers an improved way to track website visitors. The upgrade from classic Google Analytics to Universal Analytics requires some changes to the Analytics tracking code on our website, <insert URL>.  The new version of the Analytics tracking...

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SEO Sucks ... if all you’re doing is SEO

Thursday, December 4, 2014 | Posted by to Search Marketing (SEO, Paid Search)

The key to book discoverability is not SEO. Instead of mining keyword data, book publishers should optimize 3 crucial aspects of their book marketing. Find out how social sharing, positioning, and reviews lead not just to discoverability but to revenue.  SEO Myths SEO is not keyword stuffing. "So this SEO copywriter walks into a bar, grill, pub, public house, Irish bar..." Fail. SEO is about ranking #1 in search results. Nope. The introduction of localization settings,...

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5 Marketing Resources for Writers

Monday, September 29, 2014 | Posted by to Online Marketing Tips

I gave a talk this weekend on Building Your Author Platform, which was part of WORD Vancouver's professional programming for writers. Details and slides are on the Publishing@SFU website but I wanted to sing the praises of a few online magazines and author-support sites.  Photo: Markus Spiske / www.temporausch.com / CC-BY 1. JaneFriedman.com Jane Friedman is a professional speaker and publisher based in the US. She launched Scratch, which is a magazine...

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Upgrade from Google Analytics Classic to Universal Analytics

Monday, September 8, 2014 | Posted by to Google Analytics

Universal Analytics is out of beta and Google is rolling out the upgrade across accounts. If you want to ensure the switch over is on your schedule then don't wait to be pushed. Here's how to upgrade to Universal Analytics Log into your Google Analytics account Get the new tracking code by clicking Admin in the top menu and selecting Tracking Info from the Property column Replace the existing code on all your...

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Suffering Is Optional, and other pieces of advice from Fireworks Factory

Wednesday, June 11, 2014 | Posted by to Harebrained Ideas, Online Marketing Tips, Social Media Marketing

Fireworks Factory is the marketing retreat of the year for Canada's most innovative digital marketers. I spent 3 days on Pender Island with this year's cohort of senior marketers, decision makers, strategists, experts and consultants. Each contributed something meaningful to my professional and personal development so I'd like to share some of the standout quotes from Fireworks Factory. "Suffering is optional." —Ken Lawson, long-time cast member and lead facilitator for Vancouver Theatresports...

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King of the CASL, or Dirty Rascal

Monday, June 9, 2014 | Posted by to Email Marketing, Internet Marketing Strategy, Social Media Marketing, Underwire Newsletter

Canada's new Anti-Spam Law, or CASL (pronounced "castle"), comes into force on July 1, 2014. Are you ready? Under the new rules, things that have been ok are not any longer. Download a printable version of this post. Source: JGS, http://www.ascii-art.com   1. What Is CASL? The legislation aims to protect consumers while still allowing businesses and organizations to function and be competitive. But, CASL is broad reaching and the penalties are shockingly stiff. ...

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Best Social Media Tools: Monique’s Picks

Tuesday, May 20, 2014 | Posted by to Monique's Pick, Online Marketing Tips, Social Media Marketing, Tools & Technology for Non-Techies

I like discovering new social media tools and The Conversation Prism by Brian Solis and JESS3 is a visual map of the enormous number of social media tools available. But there are a handful of tools that I regularly turn to that are beyond the typical mix of Facebook, YouTube, Twitter and Instagram.  Here are the social media tools I use on a regular basis: 1. Buffer is an easy way to post...

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Marketing for Nonprofits

Sunday, May 11, 2014 | Posted by to Internet Marketing Strategy, Work, Speaking

Friday I spoke at "The Digital Nonprofit," the 4th annual NetSquared conference. It was a chance for mid-level marketers, fundraisers, event planners and administrators to bring their executive, senior staff or board members to talk about creating an impact with technology within their charities and nonprofits. Below are some of the highlights from the speakers on communication strategy, executing campaigns and effectively engaging stakeholders.  Monique Sherrett of Boxcar Marketing opened the day with &ldquo...

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8 of the Best Easter Eggs on Websites

Tuesday, April 15, 2014 | Posted by to Harebrained Ideas, Underwire Newsletter

It's not just the Easter Bunny who hides Easter eggs. Programmers and designers are in on the game. Below are some of my favourite hidden gems around the web.  1. The Muppets: Pöpcørn Make sure the captions are enabled. There's an aside from the caption writer. Plus it's the Swedish Chef so it's funny on its own. https://www.youtube.com/watch?v=B7UmUX68KtE 2....

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Book Landing Pages: 3 Tips for Improving Sales

Monday, March 17, 2014 | Posted by to Online Marketing Tips, Web Content

Want to increase your online sales? This post looks at what editors, marketers and copywriters can do to improve sales conversions by optimizing landing pages — all without design or code help.  Landing page optimization is hard. At least that is a common complaint from publishers. The challenge for many with landing page optimization is that website design changes involve programmers who don't have the time or outside agencies who charge too much...

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