5 Steps to Increasing Traffic to Your Website: An astonishing number of people are leaving money on the table because their websites are invisible in search results. They spend a lot of money building a site but don’t pay attention to ensuring their site appears in search results. Watch this segment from G4techTV Canada.
Need something to do this week? Internet Marketing Conference (IMC) Vancouver is in town and, although the training day (Sept 16) is sold out, the conference and workshop days (Sept 17 -18) still have room left.
IMC Vancouver will cover everything you need to know to successfully do business online, including analytics, strategy, content, SEM, SEO, email marketing, social media, on-site behavioral targeting, and multivariate testing. It’s a great event for both new and seasoned Internet marketers.
Facebook’s newly appointed Canadian representative Louise Clements
Linkedin’s head of advertising sales and operations organization, Steve Patrizi
SEOMoz’s Gillian Muessig
Google’s Sandra Cheng and Rob Torres
Yahoo’s Adam Muscott
Vancity’s William Azaroff
Bell Canada’s Adam Muscott
VKI Studios’ John Hossack
Details from the website
The program will mix presentations with discussion panels and networking opportunities. Meet with those who have dared, pioneered, and succeeded. Learn from mistakes by others. Whether you’re an advertiser, a marketer, or a business analyst, our goal is to provide you with valuable and actionable knowledge. Newbies and seasoned Internet marketers alike will find something they can take back to the office. IMC is produced by experts, for experts, and for all of you who’d like to become experts. Over the past nine years, it has been held in eight North American and European cities.
Location
Four Seasons Hotel
791 West Georgia Street
Vancouver, BC
September 16 - 18, 2009
Cost
Tickets for Sept 17 and 18 cost $995 CDN. You can also buy tickets for individual days.
Ion Interactive held a landing page optimization webinar in August, where they highlighted the differences between organic landing pages and campaign landing pages. These differences are important to keep in mind when creating and optimization your own landing pages.
Organic Landing Pages:
Are pages on your site.
Need to appeal and work for everyone.
Should be focused on the lowest-common denominator.
Should be optimized for global, organic traffic.
You have little control over the message.
Work with closed-ended experimentation.
Campaign Landing Pages
Are pages that are created for a specific purpose.
Have a specific message and receive specific traffic.
You have total control over the message, placement and the link behind the message.
Should be optimized for your highly targeted, campaign-specific traffic.
Need open-ended experimentation to get better conversion rate and quality. You need to test, learn, and adapt.
Campaign landing pages need to be hyper-local. You should be developing different, context-specific landing pages for different campaigns, different groups, different search engines, and different traffic sources.
For example, if you were advertising for a French language-learning series you would need to have a different message for your three different audience groups:
Students who are learning French because they’re required to: “Ace your French exams”
Travelers who want to learn French for a fuller travel experience: “Experience France as only a French speaker can”
Business People who are short on time: “Business French in 10 minutes a day”
Because your different audience groups would all buy the product for different reasons, the landing page that you direct them to should reflect their different needs.
Internet Marketing Conference (IMC) Vancouver will be in town September 16 - 18. This year’s event includes keynotes from Google, Facebook and LinkedIn.
Location
Four Seasons Hotel
791 West Georgia Street
Vancouver, BC
September 16 - 18, 2009
Cost
A full access ticket for all 3 days costs $1,095.00. You can also buy tickets for individual days.
Why Should You Go?
There will be 50+ speakers from the web’s top companies, including Yahoo, Google, Facebook, Linkedin, Bell Canada, Overstock, Aircell, BazaarVoice, Vancity, and Tribaldd.
You’ll learn how to get your company to take advantage of the new way that media is being consumed - with social media and blogs, rather than TV and newspapers.
You’ll learn industry best practices for converting more of your site visitors to spend more time on your site, achieve better sales and user signup conversion, and better site engagement overall.
Still not convinced? Take a look at photos from last year.
According to a recent study, 61% of Canadian consumers turn to social media when researching purchases. Yet only 27% of Canadian organizations have a social media budget and only 15% have measurable social media objectives in place.
Why are companies not taking advantage of social media? Because most companies do not have the knowledge to develop and execute a successful, integrated, online marketing strategy.
Common questions include:
“How do you manage all of the time required?”
“What best practices should I follow?”
“How do you measure success?”
And “Why do I care if someone had coffee this morning?”
Boxcar Marketing is working on easy-to-use checklists, templates and guides to help you with high-level strategy and day-to-day workflows. Are you interested in that resource?
These documents are paid products that are a step between the free content on the blog and the full-blown consulting services we offer.
We would like to know what you think. Please tell us what would be most valuable to you.
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Vancouver internet marketing strategists James Sherrett and Monique Trottier are experts in online marketing strategy. Talk to us about internet marketing, web design, search marketing
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