Blog & Free Advice
How to Get Marketing Budget from Your Boss
In tough times, it is even tougher to secure your marketing budget because most companies see marketing as an expense rather than an investment. It is easy for managers to slash marketing budgets when they do not understand how marketing affects the health of their organizations. Your job is to build an understanding of what value marketing brings to the organization and how marketing affects the health of the organization. How do you do this?...
CBC: Marketing During a Recession, The Upside of the Downsize
Monique Trottier and Jeremy Lim were guest for On the Coast yesterday with host Stephen Quinn. Listen to Monique on CBC (MP3). On the Coast was covering aspects of the recession this week and Jeremy and I were asked to speak about marketing practices during the recession. The introduction to the session mentioned that FedEx is offering free resume printing and Hyundai is willing to buy back cars that were purchase before a layoff, and...