Blog & Free Advice
5 Online Marketing Tips for the Holidays
The fast-approaching holidays and New Year offer a great opportunity for reflection. Below are 5 blog posts from Underwire over the past year. They are the blog posts that are most popular on the site and undoubtedly a good reminder of online marketing tips for the upcoming year. 1. Internet Marketing: How to Measure Success If you’re not measuring the results of your marketing efforts, then you are wasting money. This post offers 3 steps to...
Define: Conversation Marketing
WOM (word of mouth), people-powered, social media ... these are all words we use to talk about internet marketing strategies for talking to our customers. The word of the day is now Conversation Marketing. Conversation Marketing builds on the idea that we, as businesses, need to talk to our customers in a human voice. We need to move away from the corporate PR voice and adopt a friendly, more transparent approach to the sales and marketing...