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Thursday, November 06, 2008

Define: Digital Native

What is a digital native?

“A digital native is essentially anyone who was born and raised in a household where there was always a computer.“—Mitch Joel

Anyone who has grown up with digital technology, rather than adopting it later: digital cameras, MP3 players, mobile phones ...

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IT Department Blocking Access to YouTube? Facebook?

I understand that I live in a world, and in a business space, that demands I “play on the internet all day”. But what confounds me is when I’m asked to consult with companies on their online marketing strategy, and those companies are blocking their staff’s access to social media sites like YouTube and Facebook.

Left hand. Meet the right hand. Social media marketing, online marketing, interactive marketing, whatever you want to call it, happens on the internet. In order to create an online marketing strategy, in order to listen to what your customers are saying, in order to react and interact, your staff need to access these sites on company time.

Mitch Joel has a great business column in the Montreal Gazette and Vancouver Sun on Digital Natives and blocking access. I really like this article for its commentary on the changing face of new employees and how businesses need to adapt: http://tinyurl.com/68hzpp

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blogWhat we’re talking about

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Lab with Leo #132
10 Email Marketing Tips

Lab with Leo episode 132 — Monique Trottier explains her top 5 email marketing tips.

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Vancouver League of Drupalers
6 Email Mistakes to Avoid

Vancouver League of Drupalers — Monique Trottier warns of 6 email marketing mistakes.

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projectsProject Highlights

Rocky Mountain Motorcycle Holidays Website

Rocky Mountain Motorcycle Holidays Website
To compete against other motorcycle tour operators, Rocky Mountain Motorcycle Holidays worked with Boxcar Marketing to create a new website that was optimized for search and had an updated design that matched the quality of Rocky Mountain Motorcycle Holidays' luxury motorcycle tours.

moreDid you know?

In 2007, Google commissioned a research study that showed newspaper readers respond to print ads by going online. Of note is that 56% of the target market researched or purchased at least one product after seeing it in their paper. The numbers also show that of the 67% of respondents who researched online, 47% started with the product’s website and 31% actually began their research by using a search engine. If someone searched your product name or generic product name, does you website come up on the first page of results?

(Source: Google: Research Study Illustrates How Newspaper Drives Online Behavior)

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About Boxcar Marketing

Boxcar Marketing logo Vancouver internet marketing strategists James Sherrett and Monique Trottier are experts in online marketing strategy. Talk to us about internet marketing, web design, search marketing and online business strategy.

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