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Thursday, November 06, 2008

Define: Digital Native

What is a digital native?

“A digital native is essentially anyone who was born and raised in a household where there was always a computer.”—Mitch Joel

Anyone who has grown up with digital technology, rather than adopting it later: digital cameras, MP3 players, mobile phones ...

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IT Department Blocking Access to YouTube? Facebook?

I understand that I live in a world, and in a business space, that demands I “play on the internet all day”. But what confounds me is when I’m asked to consult with companies on their online marketing strategy, and those companies are blocking their staff’s access to social media sites like YouTube and Facebook.

Left hand. Meet the right hand. Social media marketing, online marketing, interactive marketing, whatever you want to call it, happens on the internet. In order to create an online marketing strategy, in order to listen to what your customers are saying, in order to react and interact, your staff need to access these sites on company time.

Mitch Joel has a great business column in the Montreal Gazette and Vancouver Sun on Digital Natives and blocking access. I really like this article for its commentary on the changing face of new employees and how businesses need to adapt: http://tinyurl.com/68hzpp

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Filed under: • Services • Web Marketing • Underwire Newsletter • Online Marketing Tips
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blogWhat we’re talking about

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Lab with Leo #132
10 Email Marketing Tips

Lab with Leo episode 132 — Monique Trottier explains her top 5 email marketing tips.

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Vancouver League of Drupalers — Monique Trottier warns of 6 email marketing mistakes.

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projectsProject Highlights

Online Book Promotion for Trading in Memories

Online Book Promotion for Trading in Memories
Boxcar Marketing worked with writer and book designer Barbara Hodgson and publisher Greystone Books to increase Hodgson's online presence and promote her recent travel memoir, Trading in Memories.

moreDid you know?

61% of social media users turn to social media when researching purchases. Source: Social Media Reality Check

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Boxcar Marketing logo Vancouver internet marketing strategists James Sherrett and Monique Trottier are experts in online marketing strategy. Talk to us about internet marketing, web design, search marketing and online business strategy.

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