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Thursday, November 06, 2008

Define: Digital Native

What is a digital native?

“A digital native is essentially anyone who was born and raised in a household where there was always a computer.”—Mitch Joel

Anyone who has grown up with digital technology, rather than adopting it later: digital cameras, MP3 players, mobile phones ...

Posted by Monique Trottier | Email to a Friend | Of course, you should follow me on twitter here
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Filed under: • Underwire Newsletter • Word for the Day
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IT Department Blocking Access to YouTube? Facebook?

I understand that I live in a world, and in a business space, that demands I “play on the internet all day”. But what confounds me is when I’m asked to consult with companies on their online marketing strategy, and those companies are blocking their staff’s access to social media sites like YouTube and Facebook.

Left hand. Meet the right hand. Social media marketing, online marketing, interactive marketing, whatever you want to call it, happens on the internet. In order to create an online marketing strategy, in order to listen to what your customers are saying, in order to react and interact, your staff need to access these sites on company time.

Mitch Joel has a great business column in the Montreal Gazette and Vancouver Sun on Digital Natives and blocking access. I really like this article for its commentary on the changing face of new employees and how businesses need to adapt: http://tinyurl.com/68hzpp

Posted by Monique Trottier | Email to a Friend | Of course, you should follow me on twitter here
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Filed under: • Internet Marketing • Underwire Newsletter • Online Marketing Tips
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blogWhat we’re talking about

Photo
Lab with Leo #132
10 Email Marketing Tips

Lab with Leo episode 132 — Monique Trottier explains her top 5 email marketing tips.

more

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Vancouver League of Drupalers
6 Email Mistakes to Avoid

Vancouver League of Drupalers — Monique Trottier warns of 6 email marketing mistakes.

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projectsProject Highlights

Online Book Promotion for Grrrrrowlicious: Food for Hungry Dogs

Online Book Promotion for Grrrrrowlicious: Food for Hungry Dogs
Jamie Young wanted to use the time-sensitive, short-term interest in the 2007 pet food recall to create a long-lasting awareness campaign for his book Grrrrrowlicious: Food for Hungry Dogs, which is about making easy, homemade dog food. Boxcar Marketing worked with his book publisher, Whitecap Books, to create press releases, articles, landing pages and outreach campaigns to media and pet owners.

moreDid you know?

63% of consumers rely on social media to keep up-to-date on news and information; 40% are using it to engage with organizations. This has implications for your customer service strategy. Source: Social Media Reality Check

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About Boxcar Marketing

Boxcar Marketing logo Vancouver internet marketing strategists James Sherrett and Monique Trottier are experts in online marketing strategy. Talk to us about internet marketing, web design, search marketing and online business strategy.

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