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Define: Digital Native

Thursday, November 6, 2008 | Posted by to Harebrained Ideas

What is a digital native? “A digital native is essentially anyone who was born and raised in a household where there was always a computer.”—Mitch Joel Anyone who has grown up with digital technology, rather than adopting it later: digital cameras, MP3 players, mobile phones ...

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IT Department Blocking Access to YouTube? Facebook?

Thursday, November 6, 2008 | Posted by to Social Media Marketing, Tech Support for Non-Techies

I understand that I live in a world, and in a business space, that demands I “play on the internet all day”. But what confounds me is when I’m asked to consult with companies on their online marketing strategy, and those companies are blocking their staff’s access to social media sites like YouTube and Facebook. Left hand. Meet the right hand. Social media marketing, online marketing, interactive marketing, whatever...

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