Blog & Free Advice
Social Media Marketing & Non-Profits
Marketing Nonprofit Causes on Chronicle of Philanthropy posted Tuesday, May 20, 2008: Question from Ken D. Grunke, Pillars: Hi Seth. Would you share your suggestions for how nonprofits should approach the social networking for the first time? I have heard you should be accessing multiple social networking sites and then I have heard that you should only be concentrating on one. Seth Godin: The networks are irrelevant. What’s relevant is the network. Who, not how...
Presentation: Association of Canadian Publishers
This Sunday was the 2008 AGM for the Association of Canadian Publishers. I moderated the first professional development session of the day, which was a panel discussion on online marketing. The panelists were: David Caron, co-publishers of ECW Press Lynn Henry, publisher of House of Anansi Press Rick Wilks, co-founder and director of Annick Press There were several interesting sites mentioned in the session that I’ll post here for audience members interested in...
Presentation: Centre for Chief Marketing Executives, Kelowna BC
I was in Kelowna, BC, May 22 and 23 for the Meeting of the Centre for Chief Marketing Executives. My fellow presenters included: Mitch Joel, President, Twist Image Bryan Segal, Vice-President, Sales, comScore Inc. Jeanne Houweling, Vice-President, Advertising Services, NebuAd We talked about the growing influence of social networking websites and the implications for Canadian Marketers. In addition to participating in roundtable discussions, I presented on “Internet and Social Media: Strategies and Tactics”. For the...
Copy as Interface on the Web
One of the funny things about the web is that as rich media (images, flash, video and audio) has improved and grown in popularity, text has continued as the dominant media type. The web is a wordy place. Word tells you what matters. Words tell you where to go, what to click and what to expect. Words matter. And writing and showing those words in the right ways matters most of all. Videos are gaining...
Vancouver Startups Career Fair
Looking for a job with a growing high-tech company in Vancouver? Want to learn first-hand what it’s like to work at a tech startup? The good folks at Techvibes have joined up with more good folks at Launch Party Vancouver to host the Vancouver startups career fair Wednesday, May 21st at 3:00pm at Republic on 958 Granville Street. Who should attend? From web designers to systems engineers and all stops in between. If you...