Blog & Free Advice
7 Tips for Creating an Effective Email Newsletter
Before you start ... get permission. Email newsletters should be permission based, meaning that ONLY people who subscribe to your newsletter receive it. They have given you permission to engage in this form of communication with them. Without permission, your newsletter is spam. And nobody likes spam. Once you’ve got permission, here are 7 tips for creating an effective email newsletter. Avoid the Bcc field. Regular email clients—like Outlook, Lotus Notes, Gmail—are not set...
Email Marketing for Business-to-Business Customers
Email marketing—what do you think of it? I have a negative attitude towards real spam (enlargements, pills, mortgages) and perceived spam (marketing messages I have not asked to receive). At the same time, I love the newsletters that I subscribe to. Although I subscribe to these sites’ RSS feeds, I also like the email reminders and prompts to visit their sites, where I can download content or look at related articles. My email is...