Blog & Free Advice
What Is RSS?
My friend Lee Lefever over at Common Craft has created a short video explaining the power of RSS. RSS is a way to subscribe to your favourite blogs and news sites, or any site that offers RSS subscription. RSS is similiar to subscribing to an email alert or newsletter. It’s easy and you’ll love how efficiently you can keep up with what’s going on online. Watch the video: RSS in Plain English
Corporate Blog Mistakes and Tips for Promoting Your Blog
I read two great posts today that I’d like to share. The first is from Build a Better Blog and the post is “Blog Mistakes You Don’t Want to Make”. 3 Mistakes and 1 Conclusion. I recommend anyone with a business blog read this post on how you can make the mistake of not setting goals, of not having control over your site and of not having metrics or understanding the...
BC Book and Magazine Week Runs a Great Online Campaign
BC Book and Magazine Week is running an online campaign to promote BC Book and Magazine Week, which is April 21 to 28. What are they doing that’s so great? 1. They have a fun blog with lots of great info about upcoming events. The blog uses photos to help promote each event. It looks like fun. The content is useful. Each post tells me about an event and all the details. The blog postings have...
Making contact: one killer web marketing tactic
Here is one simple thing that you can do to ensure your web business practices work for your customers: Pay attention to your contact form and reply when someone hits it! Seriously, this is one of the easiest and most overlooked tactics you can employ. Robert Ouimet suggests, with some creative symbolism, that you think of your email just as you do your phone. You wouldn’t consider not answering a customer calling on...
April: Underwire Newsletter
The html newsletter got a redesign this week. Of course, tweaks and bug fixes are still in progress. But if you’re not a subscriber, here’s what you missed. Tech 101: Using Photos on Your Website It is great to use photos on your website. You want, however, to avoid posting large photos in their original size and using html to resize the image. Large file formats are slow to load and often...
Ask for Support: Excel Tip for Separating Full Name into First Name Last Name
Microsoft Excel is that program we love and love to hate. Exceltip.com is a good resource for tips on doing the craziest, and most useful, things in Excel. Excel Tip: Separating first name and last name using formulas in Microsoft Excel Let’s say you have a grid of subscribers. The first column (column A) contains the Full Name, “John Smith”, but now you need to sort by last name. How...
Tech 101: Using Photos on Your Website
It’s great to use photos on your website. You want, however, to avoid posting large photos in their original size and using html to resize the image. Large file formats are slow to load and often look crappy when not resized properly. Quick Case Study: Judy works for a book publisher. She writes email newsletters and helps with the website. Judy’s publisher holds a number of events: book launches, author readings...
eMarketing 101 Redesigns Its Website
Alexandre Brabant is a friend of mine and also one of Canada’s best search marketers. Alex is incredibly passionate about search marketing, and he’s been in the business for more than seven years. As a passionate advocate for search (search marketing, search engine optimization), Alex truly believes that you are what you say you do. The advent of blogs, which are constructed to do well in search, presented an interesting opportunity...