Online marketing consultant, lit blogger, adjunct professor at Simon Fraser University and social media enthusiast.
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(Also known as Monique Trottier)
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Elbows Up. Then what, Brand Canada?
Canadian publishers can leverage Buy Canadian sentiment, but they need to build something for when the elbows come down Last week I went to Elbows Up: How Is Brand Canada...
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How to Use Google Analytics for Better Marketing Decisions
A practical guide for using Google Analytics to improve marketing
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AI in Publishing: What story do the numbers tell?
Two industry studies this month have reinforced how I’m thinking about AI in publishing. The first is coverage from the IPG Autumn Conference in the UK, including new research from...
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Summer 2026 Reading Guide for Book Marketing: Search, Social, AI, and Word of Mouth
Summer is underway and I’m writing this from Boxcar HQ, which is currently a deck chair with a view. What bliss. I have had four days of downtime, which means...
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AI & Automation: Where to Start
In our Spring 2026 Boxcar Marketing AI in Publishing & Marketing survey, we asked: “If you could instantly get better at one thing using AI in your role, what would...
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Google Search Changed: The Good, the Bad, and the Ugly of AI Search
First: The Bad and the Ugly On May 20 Google announced its hostile takeover of the web. I’m not joking. It was presented as 100 amazing innovation announcements, but publishers, media,...
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