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Boxcar Marketing is a digital marketing consultancy with expertise in publishing, education, and cultural organizations. We help marketing teams master marketing best practices and leverage their analytics.

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Optimize Your Marketing

Know what marketing is working or not working, and how to best allocate resources.

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Understand Your Analytics

Increase sales and conversions by turning data into actionable insights.

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Get to Know Your Customers

Identify your best traffic sources, content, and audiences.

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Get Detailed Feedback & Reporting

Support your team with an external analytics audit, consultation, training, or setup of custom dashboards & reports.

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Problem Solve

Find out where you are losing customers, improve your SEO, fine tune your ad campaign settings.

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Improve Performance

Don’t just track results. Measure performance so that you can continuously improve.

Services

FEATURED CLIENTS

We have worked with Monique for many years and continue to return to her as an expert on all things digital marketing and ecommerce. Her insights have been invaluable to our team and have structured the work we do every day.

Laura Chapnick, Trade Marketing Director @ House of Anansi Press & Groundwood Books

I hired Boxcar Marketing to do a deep dive of our analytics and surveys to create an ad kit (and other documents) based on them. I was blown away by the depth of work and the flawless final product!

Holly Kent, Executive Director @ Ontario Book Publishers Organization

Monique is our go-to specialist for site analytics – in terms of designing the analytics setup for a new site, implementing or tuning analytics during site deployment, or deep analysis of analytics data for a live site. She has mad skills and the best insights, by far, that we have ever had re: user behaviour and site performance. Highly, highly recommended to say the very least.

Craig Riggs, Partner @ Turner-Riggs

Recent Projects

What We’re Talking About

Finding Community & Expanding Your Audience

April 14, 2025, Monique Sherrett presented at the BC Books publishing summit in Victoria BC | Session 4: Finding your community in marketing and publicity. The below provides a comprehensive overview of the "That's Wild" collaborative campaign, offering practical...

Stick or Switch: Are you changing marketing lanes?

Publishers are all looking for growth but, overall, sales are flat. Craig Riggs of ReaderBound joked in a recent PubWest webinar, "flat is the new up." So many publishers are changing up their marketing, they are leaving Facebook and X, they are trying offline...

Talk to Us About Your Project

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