---
title: "SES San Jose: Day 2 & 3"
description: "As I mentioned last week, Search Engine Strategies is taking place in San Jose August 10 to 14. I’m envious of those who get to go so this is my pitch for what sessions you should attend so..."
url: https://www.boxcarmarketing.com/ses-san-jose-day-2-3/
date: 2009-08-07
modified: 2025-10-10
author: "Monique Sherrett"
categories: ["Events & Other News"]
type: post
lang: en
---

# SES San Jose: Day 2 & 3

[!(http://www.searchenginestrategies.com/_imgs/ses09_logo.png)](https://www.boxcarmarketing.com/ses-san-jose-2009-august-10-14/)

(https://www.boxcarmarketing.com/ses-san-jose-2009-august-10-14/) Search Engine Strategies is taking place in San Jose August 10 to 14.

I’m envious of those who get to go so this is my pitch for what sessions you should attend so that I can follow the tweets and blog posts.

**August 12 – Wednesday, Day 2**

9:00am-10:15am

**Geek Speak Track: Duplicate Content & Multiple Site Issues**

I love to speak geek. And I’d love to better understand duplicate content and content syndication through RSS and feeds—“Will other sites be considered the “real” site and rob you of a rightful place in the search results?”

10:45am-12:00pm

**Geek Speak Track: Landing Page Testing and Tuning**

Geekdom 2x. (http://www.sitetuners.com) is one of my favourite speakers. I get him.

4:00pm-5:15pm

**Vertical & B2B Track: The BuyerSphere Project: Understanding B2B Buyer Patterns**

I know I left a long break here but I’d probably be chatting or attending the Google sponsored session. I would definitely be back from hiatus in time for Gord Hotchkiss, another dynamo and not-to-miss speaker. According to the session notes, “A major B2B research initiative, conducted by Enquiro with input from Google, Business.com, Covario, Marketo and DemandBase, showed that most marketers aren’t effectively leveraging online assets to their best potential.” Did we need a full study? Yes, because the BuyerSphere project looks at how online strategies became artificially separated from traditional best practices, how they can be more effectively integrated and the part search plays as a major influencer. B2B is big.

Moderator: Gord Hotchkiss, President & CEO, Enquiro

Speakers:

Mark McMaster, Senior Planner of B2B and Technology Markets, Google

Ben Hanna, VP Marketing, Business.com

Susan Scarth, VP Marketing, Demandbase

Jon Miller, VP Marketing, Marketo

Dr. Matthias Blume, Chief Analytics Officer, Covario

[**August 13 – Thursday, Day 3**](http://www.searchenginestrategies.com/sanjose/agenda-day3.php)

9:00am-10:00am

**Morning Keynote: How to Prepare for the Future of Search**

Keynote Speaker Charlene Li, Co-Author, Groundswell, Founder, Altimeter Group, is 100% worth hearing.

10:30am-11:45am

**Organizational Track: Electronic Contacts and the Long Arm of the Law**

Johnnie Law my friends is worth knowing. The ease of e-commerce over brick-and-mortar business does not preclude the legal requirements that are unique to internet businesses situated anywhere in the world. Even offshore internet businesses can be held accountable under a variety of US federal and state laws concerning gambling. Know the rules.

Moderator: Anne F. Kennedy, SES Advisory Board, Founder Partner and CMO, http://Joblr.com and Managing Partner & Founder, Beyond Ink

Speakers:

Robert Friedman, Partner, Kelley Drye & Warren

Mark Rosenberg, Of Counsel, Sills Cummis & Gross P.C.

12:45pm-2:00pm

**Organic Track: News Search SEO**

Boxcar Marketing likes online press releases and news search engines so we’d be ready for this panel on generating targeted traffic with the use of press releases and news content. Extra! Extra!

**Geek Speak Track: Follow the Carrot: Cool Mobile Apps**

Our double whammy of course is that friend and colleague (http://mobify.me/) is on this panel discussion about user migration to a mobile environment.

And yes, stick out the whole day.

[**It’s not to late … Register Today!**](http://www.searchenginestrategies.com/sanjose/registration-details.html)