Smart Support for Small Teams Who Want Clear Answers
Boxcar Marketing provides analytics, reporting, and digital strategy for book publishers and arts organizations.
Whether you need help setting up Google Analytics (GA4), troubleshooting campaign tracking, reporting to funders, or training your marketing team, we offer practical support and industry expertise.
Analytics Audits & Reporting
We’ll untangle your tracking mess and set up analytics that actually tell you what’s working. Popular services include:
- Google Analytics (GA4) implementation &
troubleshooting - Conversion tracking for ad campaigns
(Meta, Google Ads) - Custom reporting dashboards
- Data cleanup and clarity
All deliverables include setup documentation and a recorded walk-through.
Marketing Strategy
Data-driven plans built for your team’s capacity and your audience’s needs. This could include:
- Audience research and insights
- Content and campaign strategy
- Channel planning and growth roadmaps
- Prioritization support (so you don’t do
everything at once)
You get practical recommendations tied to your actual goals and data.
Team Training & Workshops
Whether your team needs a one-time workshop or ongoing support, we offer training sessions tailored to your tech tools, team experience, and publishing goals. Note: Boxcar Marketing is a mentor in the ACP Mentorship Program. Most-requested topics include:
- Google Analytics (GA4) for marketers: What to track and how
- Meta Ads & Google Ads: Sharpen your paid media skills
- SEO and campaign planning for frontlist, backlist, and seasonal titles
- Understanding what your data means for marketing planning
Training includes slides, recordings, and Q&A. Multi-session packages available.
Who We Work With
We specialize in working with:
- Independent book publishers (especially with 2–5 person teams)
- Arts and culture organizations with digital outreach goals
- Academic and educational programs with marketing needs
- Agencies looking to refer or collaborate on analytics
You’ll see your world in our examples, questions, and approach—no need to explain the intricacies of publishing to us.
What to Expect
- Flexible scope to match your team capacity
- Clear deliverables, timelines, and pricing
- Training and documentation included
- Experience working with grant cycles and funder reporting
Not Seeing Exactly What You Need?
We’ve helped publishers untangle data messes, train new teams, plan yearlong campaigns, fix forgotten pixels, and even troubleshoot why the wrong books show up in search. If it involves your website, your marketing, or your analytics, chances are — we’ve done it.
Let’s Chat
No hour-long discovery call. No sales pitch. Just give us a call or send a quick email about what you need, your timeline, and how we can help.
Monique is our go-to specialist for site analytics – in terms of designing the analytics setup for a new site, implementing or tuning analytics during site deployment, or deep analysis of analytics data for a live site. She has mad skills and the best insights, by far, that we have ever had re: user behaviour and site performance. Highly, highly recommended to say the very least.
I hired Boxcar Marketing to do a deep dive of our analytics and surveys to create an ad kit (and other documents) based on them. I was blown away by the depth of work and the flawless final product!
Monique helped optimize my business’s online marketing presence. When we began, I hoped to learn basic quick win strategies—Monique taught me much more. She refined our company’s long-term marketing vision and showed me impactful tools and techniques. Her masterclass expertise was amazing to witness and she was truly a pleasure to work with. Monique was both efficient and engaging, my time felt valued. Our team is now deft in our approach to social media, eCommerce, analytics, and digital ads. Because of Monique, I am confident that our business will thrive online.
We have worked with Monique for many years and continue to return to her as an expert on all things digital marketing and ecommerce. Her insights have been invaluable to our team and have structured the work we do every day.