---
title: "September: Underwire Newsletter"
description: "Welcome to the September Underwire Newsletter. Contest Winners: Beyond Buzz Congratulations to the winners of our contest draw for a copy of Beyond Buzz: The Next Generation of Word-of-Mouth..."
url: https://www.boxcarmarketing.com/september-underwire-newsletter/
date: 2007-09-27
modified: 2025-10-10
author: "Monique Sherrett"
categories: ["Marketing Strategy & Tips"]
type: post
lang: en
---

# September: Underwire Newsletter

!(http://www.iworkindustries.com/images/newsletter/underwire-header.gif)

Welcome to the September Underwire Newsletter.

(http://www.iworkindustries.com/blog/beyond-buzz-word-of-mouth-marketing/)

Congratulations to the winners of our contest draw for a copy of *Beyond Buzz: The Next Generation of Word-of-Mouth Marketing* by Lois Kelly.

Alphabetically, our 5 winners are (note: this is a partial list):

Kara Harun

Kate Trgovac of (http://www.mynameiskate.ca)

Jennifer Wiederick of (http://www.worldwidewatercooler.com)

For those of you who missed what *Beyond Buzz* is all about, it is a book on how to generate good, interesting conversation about your company, products or services.

(http://www.iworkindustries.com/blog/beyond-buzz-word-of-mouth-marketing/)

(http://www.iworkindustries.com/blog/submit-your-press-release-online/)

(http://www.prweb.com/) promotes itself as the Online Visibility Company. Indeed the role they play is in getting your press release in front of eyeballs that are relevant to your message.

How does it work? You create your press release, keeping in mind the keywords and phrases that your desired reader might use to look for news on your subject, product or service. You load that press release into the PRWeb system and further optimize it for discovery in search engines. Your press release is then distributed over the PRWeb network, Google News and Yahoo News, and through RSS. For information on PRWeb and why it is a good, cheap way to send out electronic press releases:

(http://www.iworkindustries.com/blog/submit-your-press-release-online/)

(http://www.iworkindustries.com/blog/copyright-permissions-and-online-rules/)

The internet is a vast resource of excellent articles, images, photos, and videos—all things that we want to filter and sort and compile in order to share with people within our social network.

(http://commoncraft.com/bookmarking-plain-english), such as (http://del.icio.us/somisguided), (http://ma.gnolia.com/people/SoMisguided/bookmarks) and (http://somisguided.stumbleupon.com),  have sprung up to support this miraculous tenacity we have for organizing data.

But what happens when we want to go beyond quoting reasonable amounts of text and linking back to the original source? This is great question comes from an Underwire subscriber.

(http://www.iworkindustries.com/blog/copyright-permissions-and-online-rules/)

**Ask for Support**

Have a question? Is some piece of technology driving you mad? Are you a non-techie in need of support? Email me your questions for next month’s newsletter.

**Travel Advisory**

Work Industries is going on the road. We will be away Oct 1 to 21 in Malta. Emails and phone calls will be answered upon our return. If you have something urgent, contact me before Friday. Cheers!

**Upcoming Events**

She’s Geeky: A Women’s Tech (un)Conference

October 22-23

Computer History Museum, Mountain View, CA

(http://shesgeeky.org/)