Boxcar Marketing offers full and half-day internet marketing strategy sessions. We typically look at your business’ current online activities, offer a review of best practices and help you create a strategic plan for driving traffic, increasing visibility and engaging with your keystakeholders.
Challenge
Most businesses know they are doing some things well and other things poorly. Our goal is to identify what’s working, what’s not working, and what can be changed in the short term and long term to meet the business’ objectives.
Approach
Most sessions require a week of preparation where Boxcar Marketing undertakes a review of the business’ current website, traffic analytics, email newsletters, blog, twitter feed and other online activities.
During the session we look at the following:
- Website Purpose and Goals
- Assess whether the website meets the overall business goals and objectives
- Identify key audience members online and offline
- Review of the practicalities of site maintenance and updates
- Review how staff currently interact with customers online now, and they would like to interact with customers in the future
- Discuss how to build and sustain online traffic
- Website Assessment
- Site optimization
- Quality of Content
- Effectiveness
- Site elements that work, elements that don’t
- Search Marketing and Online Advertising
- Email Marketing and Online Publicity
- Podcast, Video, Social Networking and Community Development
- Strategic Direction, Recommendations and Future Planning
At the end of the session, participants will have a prioritized list of recommendations and an action plan for site improvements.
The session helps answer questions specific to each individual business. Common questions include:
- What can we do to make our websites and newsletters more interactive or engaging?
- How can we better engage with our customers and generate online conversation?
- What should we be looking at in our web stats, how do we measure success?
Results
Clients have consistently reported improvements to internal workflow, site traffic, conversions, email newsletter sign-ups and online visibility, engagement and interaction.
Monique’s session was informative and inspiring. We were left with a great action list that we have since used to optimize our website. E-commerce is up, site navigation has been improved and we have come away with lots of great ideas for improving our online presence and making our website a powerful – and profitable – part of our business. Monique is a delightful presenter with a huge amount of current knowledge.
Annick Press wanted to create a stronger internet marketing strategy, including broadening our knowledge base and creating an arsenal of tools we can draw upon, in particular strategies specific to book publishing. In a half-day session, Monique gave us tailored tips and suggestions invaluable to the success of our venture. Staff commended her on her infectious enthusiasm, her broad knowledge base, her professionalism, and her ability to help us understand and apply relevant concepts and strategies.
I just wanted to pass on everyone’s thanks. The office is unanimously in agreement that you provided excellent information and communicated it very effectively.
Thanks very much—we really enjoyed our session with you. It has helped to clarify our thinking and planning what to do next.
