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The newsletter is published monthly and focuses on analytics and marketing for teams in publishing, media, education, and the arts. The insights and tips apply broadly to marketing, publicity, and sales in other organizations, but publishing is our jam.
You can expect how-to resources for understanding what your marketing data is actually telling you, and ways to act on the data, not just report on it. Bigger picture, you’ll also find perspectives on marketing strategy, business decisions, tech innovations, and trends.
Here are some recent examples:
- Summer 2026 Reading Guide for Book Marketing: Search, Social, AI, and Word of Mouth
- AI & Automation: Where to Start
- Google Search Changed: The Good, the Bad, and the Ugly of AI Search
- How to Track AI Traffic in GA4: A 1-Minute Marketing Tip
- AI Use in Publishing & Marketing: What 24 Practitioners Told Us
Give it try! Subscribers are also welcome to ask questions or call out topics they want covered.