---
title: "Marketing Tip: Don’t Be a More-on"
description: "GrokDotCom is lobbying for website copywriters to stop being More-ons. “More-on” refers to hyperlinks that we write for our site, things like “Read more ...” or “Click..."
url: https://www.boxcarmarketing.com/marketing-tip-dont-be-a-more-on/
date: 2007-09-05
modified: 2025-10-10
author: "Monique Sherrett"
categories: ["Marketing Strategy & Tips"]
type: post
lang: en
---

# Marketing Tip: Don’t Be a More-on

(http://www.grokdotcom.com/2007/08/13/stop-being-a-more-on/) is lobbying for website copywriters to stop being More-ons.

“More-on” refers to hyperlinks that we write for our site, things like “Read more …” or “Click here”.

> (http://www.grokdotcom.com/2007/08/13/stop-being-a-more-on/)
> Which is more persuasive?
> A. Steve found an investment secret that changed his life. Read More
> B. Steve found an investment secret that changed his life. See how Steve doubled his income in one year.

I admit that B sounds more persuasive, but I also wonder about space constraints and how to provide short links that include an imperative + benefit as suggested by Grok. Regardless, I think considering these links more carefully is a good thing.