---
title: "Marketers Are Not the Average Consumer"
description: "Marketers often mistakenly believe they are representative of their target audience. But marketers are NOT like the average consumer. As marketers they have a completely different understanding of..."
url: https://www.boxcarmarketing.com/marketers-are-not-the-average-consumer/
date: 2013-01-30
modified: 2025-10-10
author: "Monique Sherrett"
image: https://www.boxcarmarketing.com/wp-content/uploads/2013/04/ecommerce-rupixen-Q59HmzK38eQ-unsplash.jpg
categories: ["Marketing Strategy & Tips"]
type: post
lang: en
---

# Marketers Are Not the Average Consumer

Marketers often mistakenly believe they are representative of their target audience. But marketers are NOT like the average consumer. As marketers they have a completely different understanding of how news is created, how products get into stores, how services are pitched. All that “behind-the-curtain” knowledge means that marketers’ behaviors and preferences are different from the average consumer.

ExactTarget’s latest free report (http://www.exacttarget.com/pages/EN-SFF20MarketersFromMarsUS.html?ls=Website&lss=Blog.SubscribersFansFollowers.MktrsFromMars&lssm=Corporate&camp=701A0000000eR4PIAU) explores the differences between marketers’ and consumers’ digital behaviour, along with the handy infographic below. The report includes: 

 

- The differences between marketer and consumer channel usage (email, Facebook, and Twitter)

- The differences between marketer and consumer smartphone usage, digital purchase behaviors, and marketing priorities

- How marketers can avoid personal bias to better communicate with consumers

Here’s a sneak peak.

[!(http://cdn2.content.compendiumblog.com/uploads/user/8574d69b-b83b-102a-92aa-669ad046edd4/3f59cf66-055a-4b12-87d9-dffdf8595f01/Image/377c184c44bcd1fde869203e2c0d9066/marketers_from_mars_infographic2_w640.png)](http://cdn2.content.compendiumblog.com/uploads/user/8574d69b-b83b-102a-92aa-669ad046edd4/3f59cf66-055a-4b12-87d9-dffdf8595f01/Image/377c184c44bcd1fde869203e2c0d9066/marketers_from_mars_infographic2_w640.png)

 

This infographic is brought to you by ExactTarget, (http://www.exacttarget.com/pages/en-2013resolutions.html?ls=Website&lss=Blog.2013Resolutions&lssm=Corporate&camp=701A0000000eJwRIAU).

Or for your viewing pleasure: