---
title: "Live Optimization: Improve your SEO Clicks and Conversions"
description: "Everyone wants to rank #1 on Google, but how do you get your site to rank higher? MarketingExperiments held a web clinic: Live Optimization: Improve your SEO Clicks and Conversions, to explain how to..."
url: https://www.boxcarmarketing.com/live-optimization-improve-your-seo-clicks-and-conversions/
date: 2009-07-07
modified: 2025-10-10
author: "Crissy Campbell"
categories: ["Search Marketing (SEO & Paid)"]
type: post
lang: en
---

# Live Optimization: Improve your SEO Clicks and Conversions

Everyone wants to rank #1 on Google, but how do you get your site to rank higher? (http://www.marketingexperiments.com/ ) held a web clinic: Live Optimization: Improve your SEO Clicks and Conversions, to explain how to better optimize your site for search. These are their tips.

There are two trends in search:

1) It’s getting more and more competitive to get to the top of search rankings.

2) If you’re not on the first page, you’re invisible – as of a 2008 study, 68% of web users never get past the first page.

**5 SEO Factors You Must Get Right**

**1) Keywords**

* They should be short and concise.

* Scour competitive sites for keywords that would bring in a lot of potential traffic.

**2) Content**

* Place keywords strategically within the content on your site

* You need 100 – 500 pages of content on your site to rank at the top (this is why blogs rank high).

**3) Meta Content**

* This is what Google sees; it is the code behind each of your pages.

* Titles and meta-descriptions (what searchers see on Google) are what matter.

* Page Titles: Don’t put the company name first, your site is already ranking high on your company name so you’re wasting ‘juice’.

* Use two key phrases in the first two positions in the page title. Use a word separator between keywords like a bar, dash or comma. Don’t use ‘&’, use ‘and’.

* Descriptions: It’s important to have unique meta descriptions on every page. It’s what searchers see on Google so it needs to be compelling

**4) URLs**

* You need your keywords in the urls of your pages.

* Keywords should be separated with a dash.

**5) Inbound Links**

* Often called ‘link juice’.

* These are one-way links from other highly regarded, relevant sites linking to you.

* It’s good to have inbound links coming from highly regarded blogs, articles, press releases, forms and directories.

* You need a certain number of links linking to all of your pages – not just your homepage.

* The clickable link and the descriptive text surrounding the link (anchor text) should contain your keywords.

**For more information** watch the full (http://www.marketingexperiments.com/web-clinic/index.html).

**Looking for related information?** Check out Stickyeyes.com’s (http://www.stickyeyes.com/news/seo-tips-2007). This is a great article with excellent, easy to follow tips that still apply in 2009.