---
title: "Internet Marketing Conference Round-Up"
description: "Corey Rollins and I live blogged the Internet Marketing Conference (September 11 and 12) for TechVibes. Links to our posts are below: General Interest IMC: Keynote Address by Eric T. Peterson. Author..."
url: https://www.boxcarmarketing.com/internet-marketing-conference-round-up/
date: 2008-09-23
modified: 2025-10-10
author: "Monique Sherrett"
categories: ["Events & Other News", "Marketing Strategy & Tips"]
type: post
lang: en
---

# Internet Marketing Conference Round-Up

Corey Rollins and I live blogged the (http://www.internetmarketingconference.com/agenda.html) (September 11 and 12) for TechVibes. Links to our posts are below:

**General Interest**

(http://techvibes.com/blog/imc-keynote-address-by-eric-t.-peterson).

Author Eric T. Peterson says that if it is worth doing, it is worth doing analytically. Why web analytics is important and what it means to your business.

(http://techvibes.com/blog/imc-social-media-marketing-success-stories).

Capulet Communications on 5 social media tools.

(http://techvibes.com/blog/imc-best-tips-and-conference-summary).

A quick review of key points from the conference.

(http://techvibes.com/blog/imc-shannon-ryan-on-engagement-marketing).

A really short post with 5 tips for engagement marketing.

(http://techvibes.com/blog/imc-enterprise-2.0-by-jon-husband-wirearchy-network).

Why hierarchy does not work in a wired world.

 

**How-To**

(http://techvibes.com/blog/imc-usability-testing-without-the-lab-coats-by-andre-charland-nitobi/).

3 tips for usability testing.

(http://techvibes.com/blog/imc-engage-community-with-your-brand-by-william-azaroff-of-vancity).

Excellent case study on how Vancity Credit Union used social media to create an online community.

(http://techvibes.com/blog/imc-expert-pannel-tips-on-writing-for-the-web).

Monique and an expert panel talk about writing copy for landing pages, email newsletters, multilingual sites and more.

 

**Search Marketing**

(http://techvibes.com/blog/imc-hubspots-website-grader).

A quick measurement of how well your website performs from a search and social media perspective. Test your own site.

(http://techvibes.com/blog/imc-search-optimization-panel).

An expert panel on search optimization. What makes them tick and ticked about SEO practices.

(http://techvibes.com/blog/imc-tool-demo-on-seo-browser).

Really short post on SEO-Browser.com. Know what a search engine sees when it comes to your site.

 

**Measuring Success**

(http://techvibes.com/blog/imc-website-monetization).

Why defining goals, assigning value and measuring is worthwhile.

(http://techvibes.com/blog/imc-monitoring-website-performance-by-anil-batra-of-zero-dash-1).

A great presentation by Anil on why people waste their time tracking statistics that are interesting and what they should be measuring.