---
title: "How to Build a Social Media Audience"
description: "Building a social media audience is not an easy task. It takes dedicated time to find fans and followers and even more time to experiment with sharing the right types of content that will earn Likes,..."
url: https://www.boxcarmarketing.com/how-to-build-a-social-media-audience/
date: 2012-05-01
modified: 2025-10-10
author: "Crissy Campbell"
image: https://www.boxcarmarketing.com/wp-content/uploads/2025/09/boxcar-marketing-facebook.gif
categories: ["Social Media Marketing"]
type: post
lang: en
---

# How to Build a Social Media Audience

Building a social media audience is not an easy task. It takes dedicated time to find fans and followers and even more time to experiment with sharing the right types of content that will earn Likes, RTs and +1s.

With social media, one size does not fit all. Every platform has different strengths and weaknesses and audience building tactics that work well on Facebook, for example, may not work on Twitter, and vice versa.

Below are tips for building an audience on Facebook, Twitter and Google+.

## Best Practices for Building an Audience on Facebook

**Best For:** engaging on a more personal level, communities, causes.

**Content to Share:** videos, photos, blog posts, events, campaigns, ask questions, ask for likes and opinions.

**Tip #1:** Facebook uses an algorithm called Edge Rank to determine if your posts should appear in your fans’ feed. (https://www.boxcarmarketing.com/the-art-of-being-seen-on-facebook/)

**Tip #2:** Growing your Facebook fan base increases interactions. (https://www.boxcarmarketing.com/how-to-run-a-facebook-ad-campaign/) are one way to promote your Page to potential fans as well as to friends of your fans.

**Tip #3:** (https://www.boxcarmarketing.com/5-tips-for-mastering-google-plus/)

**Content to Share:** news, blog posts, insights, tips, questions and answers related to your industry.

**Tip #1:** Here’s a tip from Guy Kawasaki on (http://youtu.be/cPZQ2uGrtc8)

**Tip #2:** Google+ is new and most of your contacts may still be on Facebook. (http://youtu.be/H4iNm0-sM2s)

**Tip #3:** [**Looking for more online marketing help?**](http://youtu.be/usNbTd1gRnc)

See our daily 1 Minute Marketing Tips on the (http://www.youtube.com/boxcarmarketing/)

[!(https://www.boxcarmarketing.com/wp-content/uploads/boxcar-youtube-5.jpg)](http://www.youtube.com/boxcarmarketing/)