---
title: "How Google’s AdWords Auction Works"
description: "  (c) 2011 WordStream - a certified AdWords partner. This infographic from WordStream is a great breakdown of how Google’s AdWord auction works. It outlines how keywords are entered into..."
url: https://www.boxcarmarketing.com/how-googles-adwords-auction-works/
date: 2012-01-12
modified: 2025-10-10
author: "Crissy Campbell"
categories: ["Search Marketing (SEO & Paid)"]
type: post
lang: en
---

# How Google’s AdWords Auction Works

  [ !](http://www.wordstream.com/images/what-is-google-adwords.jpg) ](http://www.wordstream.com/articles/what-is-google-adwords)

(c) 2011 (http://www.wordstream.com/) – a certified (http://www.wordstream.com/google-adwords) partner.

This infographic from (http://www.wordstream.com/) is a great breakdown of how Google’s AdWord auction works. It outlines how keywords are entered into the auction, how Google decides which ad is shown where, and how Google determines how much you pay for your ad.